Oversees the development and implementation of website and social media content.
- Manages a team of freelance or in-house writers to generate new content
- Researches and writes new content, when applicable
- Creates and manages a social media and content creation calendar
- Ensures all content posted to the website and social media is consistent with the company’s branding
- Develops new keywords
- Keeps track of content performance through Google Analytics and other platforms
- Possesses strong knowledge of SEO