Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.
EXPERIENCEYour areas of knowledge and expertise that matter most for this role: Bachelor's degree in Business, Marketing, Analytics, or a related field preferred. 3-5 years of experience in consumer goods, retail, category management, sales...
