Senior Director of Marketing Commercial Solutions

Senior Director of Marketing Commercial Solutions

Role Summary: Join our team as the Senior Director of Marketing for Commercial Solutions, where you'll be at the forefront of understanding and addressing our clients' needs in the dynamic world of Commercial Solutions. Bring your seasoned expertise to craft compelling marketing strategies that resonate with our target audience. Stay ahead of the curve by refining tactics in response to ever-evolving market trends. Lead the charge in creating diverse and engaging content across multiple platforms and execute integrated campaigns that drive demand and deliver measurable results. If you thrive in a fast-paced environment and have a passion for driving innovation in the pharmaceutical and biotech industry, we want you on our team.

Key Responsibilities:

• Deeply understands client's pain points and unmet needs that can be addressed with Amplity Health's Commercial Solutions offerings. Develops marketing strategies, plans and tactics to address these pain points and unmet needs.
• Stays informed about changes and trends in the life sciences marketplace and adjusts marketing strategies, plans, and tactics accordingly. Conducts secondary or primary market research to assess target personas, ideal positioning, and relevant messaging for Commercial Solutions offerings.
• Designs, directs, and oversees marketing activities to promote awareness of and increase demand for Amplity Health's Commercial Solutions offerings.
• Creates relevant content for all B2B marketing needs including but not limited to social media posts, email campaigns, video and audio scripts, website copy, advertising copy, blogs, white papers, infographics, press releases, etc.
• Suggests, creates, and executes integrated demand generation campaigns making use of all relevant marketing channels including SEO, SEM, organic social media, pod casts, emails, landing pages, events (e.g., webinars, podcast, panels), conferences, lead generation scripts, etc.
• Coordinates the execution of Commercial Solutions campaigns by leveraging Amplity's internal omni channel personnel, digital technologies, and CRM platforms. As appropriate, manages external partners for campaign design and execution that can't be accomplished internally. Captures metrics from these campaigns and provides fact-based outcomes and ROI analyses to top management on the effectiveness of all Commercial Solutions efforts. Adjusts future campaigns based on these learnings and outcomes.
• Relies on extensive experience and judgment to plan and accomplish goals. Leads and directs the work of others - often using indirect authority.

Requirements:

• Bachelor's degree - master's degree preferred - and at least ten years of experience in healthcare B2B marketing.
• Must be an excellent writer, project manager, process definer, and interpersonal communicator.
• Extremely comfortable working in faced- paced environment where change management is an everyday part of the job.
• Proven track record of success in developing and implementing strategic marketing initiatives within the healthcare B2B sector.
• Demonstrated ability to think creatively and strategically, with a keen eye for detail and innovation.
• Proficiency in analyzing market data and trends to inform marketing strategies and decision-making.
• Strong leadership skills with experience in collaborating and influencing cross-functional teams.
• Expertise in utilizing digital marketing tools and platforms to drive engagement and conversion.
• Adaptability and flexibility to navigate ambiguity and pivot strategies as needed in response to market dynamics.
• Commitment to continuous learning and professional development to stay current with industry best practices and emerging trends.

ABOUT US

We have a 40-year track record of delivering solutions for Pharma and Biotech companies large and small.

Our wide-ranging capabilities include clinical and medical outsourced teams; clinical and medical capability development; companion diagnostic and precision medicine solutions; medical communications; expert engagement; remote and field solutions for patients, payers, and physicians; and strategic and access consulting. Therapeutically, we cross many areas but have been a leader in oncology and rare diseases.

Our one-of-a-kind Insights database offers clients a detailed view into patient-provider interactions and provider treatment rationale not found through any other provider.

Every offering, every touchpoint, every solution is designed to ensure our pharmaceutical client's patients gain access to and benefit from the best medicines for the right reasons.

OUR CULTURE

Our company values align to our partnership vision and define our culture. These EPIIC values are reinforced in our people, our processes, and the solutions we provide for our clients: Excellence, Passion, Innovation, Integrity, and Collaboration.

We believe that delivering on true partnership for our clients begins and ends with our own team, which is why we relentlessly recruit and maintain teams devoted to living our EPIIC values. The result? An inclusive, collaborative, and respectful culture we are proud of. We hold one another accountable to maintaining a safe workspace where we challenge one another to bring our best selves to work each day.

You will never feel unsure about how our EPIIC values look when lived out. We make conscious efforts to model and reward behaviors that remind our colleagues, clients, vendors, and partners what we stand for.

We foster a sense of belonging by ensuring contributions are heard and respected. We want every member of the team to feel like they have a voice and they can use it. Constantly challenged and always supported, each member of our team is empowered to create innovative, meaningful outcomes for our clients.

Opportunities with Amplity offer competitive compensation and dependent on the opportunity could include a comprehensive benefits package and 401K benefits.

To learn more about us, visit our website at amplity.com or our social media pages, linkedin.com/company/amplity-health and twitter.com/amplityhealth.

CELEBRATING DIVERSE PERSPECTIVES

We passionately champion a culture of belonging, with transparent company practices that drive diversity, equity, and inclusion. Our commitment to inclusion is core to who we are. We welcome people with diverse backgrounds and perspective who ignite curiosity and challenge the status quo. As a provider of services across 6 continents, our team is as diverse as the clients we serve and the countries we work in.

We seek to create an inclusive, fair, and respectful environment that celebrates the individual differences and unique perspectives each person brings; where everyone feels a sense of belonging and can be their true, authentic, and best self.

As an equal opportunity employer, we welcome everyone to our team. We promise to maintain a safe working environment where team members can thrive. The IDEA - Amplity's Inclusion, Diversity, and Equity Alliance - makes sure of it. The IDEA helps our organization embrace diverse business practices, creates a sense of community through colleague resource groups, reminds our leaders to sponsor and embrace diversity, equity, and inclusion, and encourages cultural competence and awareness through company-wide resources for learning.

Our commitment to diversity spans our people, our processes, and our suppliers.

OUR DIVERSITY POLICY

We encourage and support equal employment opportunities for all associates and applicants for employment without regard to sex, race, color, religion, national origin, age, disability, marital status, sexual orientation or veteran status. Employment decisions are evaluated on the basis of an individual's skills, knowledge, abilities, job performance and other qualifications. In addition, Amplity Health maintains policies and procedures designed to comply with applicable federal, state and local laws governing non-discrimination in employment in every location in which Amplity Health has facilities.