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Sr. Manager, WW Enterprise Product Marketing

Apple, Inc.
United States, California, Cupertino
April 21, 2024
Summary Posted: Mar 27, 2024 Weekly Hours: 40 Role Number: 200538706 The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries! It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. We are looking for a passionate enterprise marketing leader who loves technology and believes in the impact of Apple products can have on business! In this role, you will serve as the critical link between Apple and enterprise markets. You will lead a team of product marketers to craft product messaging, develop marketing strategy, build content and programs to educate and inspire customers about the benefits and power of Apple products and platform. We are looking for someone with a unique combination of being a strategic thinker, a product expert, while possessing a mixture of technical and creative skills to tell the Apple story in enterprise. You will work cross-functionally with product marketing, developer relations, marcom, PR and sales to expand Apple's presence and success in the market. Key Qualifications 10~15 years of B2B product marketing leadership experience with a passion and focus on enterprise technologies. Strong ability to think strategically and analytically, then follow through to execution with unyielding attention to details. Superb communication, presentation and storytelling skills, with demonstrated ability in building high impact marketing narrative, content and programs. A creative problem-solver who thrives in a fast-paced environment with the ability to deal with ambiguity and a positive "can-do" attitude. Phenomenal collaboration and inter-personal skills that encourage partnership and influences others to work together to move things forward. A strong team leader with a track record of building high-performing teams and developing talents. Description Own the marketing strategy, positioning and messaging of Apple products and platforms for enterprise customers. Synthesize various data sources to distill into insights that can help shape our strategy, direction and execution in enterprise. Define and articulate compelling value propositions and messaging, including key customer-facing assets, keynote presentations, product launches, web and marketing guides for the field and routes-to-market channels. Lead the team to build and implement integrated marketing programs to drive customer awareness, preference and adoption of Apple products in enterprise. Work closely with senior leaders in Marketing, Sales, Marcom, PR, Sales and Retail to gain alignment and consensus on program priorities, narratives and deliverables, including new product introductions. Be the voice of enterprise customers and partners to channel feedback and input for future product development and messaging. Support strategic customer and partner engagements, including briefings and delivering key presentations to senior executive audiences. Domestic and international travel required (<20> Education & Experience Bachelor's Degree Required, MBA or other professional degree a plus Additional Requirements Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,200.00 and $328,300.00, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.