Campaign Development Intern

The Raquel Zarin Internship Program

Our internship program is in honor of Raquel Zarin, a beloved employee, mentor, and friend at the Ad Council. Raquel passed away in 2021 but left behind a legacy of grace, courage, hard work and great fun that we strive to emulate. She nurtured young talent, championed DEI, fought for immigration rights and was passionate about the importance of health equity. These are all principles that we hold in high esteem, and values that we want our future interns to establish during their time with us and beyond.

The Raquel Zarin Internship Program is a remote-first engagement and will run from June 3, 2024 - August 9, 2024. All interns will be paid $18/hour and are eligible to earn overtime.

Job Summary

The Campaign Development team oversees all aspects in developing fully integrated public service ad (PSA) campaigns. Key areas of responsibility include working with internal and external stakeholders, including creative and media agencies, tech, media and marketing partners, nonprofit and government sponsors from the strategic planning phase through campaign production, launch, distribution, and program evaluation.

To learn about the campaign development and evaluation process, interns are fully integrated into the Campaign Development team and are encouraged to attend both internal and external meetings, as well as activities like remote or in-person film shoots and consumer research when possible.

What you'll do:

• Assist with management of timelines and project next steps to keep campaigns moving forward with internal and external stakeholders.
• Assist with analysis and reporting related to social and digital efforts, donated media, and overall campaign impact.
• Review industry and academic research on marketing trends and social marketing effectiveness.
• Analyze "competitive" campaigns and programs.
• Assist in activating and connecting internal stakeholders spanning teams like digital, strategy, and public relations to contribute to campaign and project success.
• Collaborate with Ad Council interns to identify the next pressing social issue to become an Ad Council campaign. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff.

What you bring:

• A curious learner with a concentration in the social sciences, communications or non-profit marketing & advertising.
• Strong interest in social issues and passion for making an impact
• Interest in non-profit marketing and advertising
• Enthusiasm and commitment to encouraging diverse and unique perspectives in creative work
• Excellent communication skills (verbal and written).
• Strong organizational and analytical skills.
• Excellent PC skills (Word, PowerPoint, Excel).
• Understanding of social media marketing.
• Team player and independent worker.