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Campus Dining Engagement Coordinator
 University of California - Santa Barbara | |
 United States, California, Santa Barbara | |
 February 23, 2023 | |
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Position Information Payroll Title: Campus Dining Engagement Coordinator [MARKETING SPEC 2] UC Job Code: 7551 Job Open Date: 1/26/2023 Application Review Begins: 2/10/2023 Department Code (Name): FDSR- Campus Dining Percentage of Time: 100% Union Code: 99 - Non-Represented FLSA Status: Non-Exempt Grade Type/Grade: PSS/19 Hiring/Budgeted Hourly Range: $26.39/hr. - $33.53/hr. This represents the budgeted hourly range that the University reasonably expects to pay for this position. Posting Salary Range: $26.39/hr. - $35.58/hr. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the university. Work Location: 1508 Dining Services Business Office, DELA-549 Working Days/Hours: Monday-Friday, 9:00am-6:00pm (will include occasional nights and weekends) Benefits Eligibility: Full Benefits Special Instructions For full consideration, please include a resume and a cover letter as part of your application. Department Marketing Statement Housing, Dining & Auxiliary Enterprises houses 10,000 students, faculty and family residents on campus, provides support services for 9,300 students residing in the communities adjacent to the campus, serves 21,000 customers daily in its retail and board dining programs, manages the UCSB Campus Store and University Center, hosts 150,000 guests annually for conferences and meetings, manages a major events center (Events Center), and oversees the administration of transportation, parking and fleet services. Additional responsibilities in the HDAE portfolio include Administrative & Residential Information Technology (ARIT) and The Club & Guest House. HDAE employs 600 full-time employees and 1,800 student employees. HDAE maintains a physical plant of more than 3 million square feet of buildings and 250 acres of grounds and landscaping. Benefits of Belonging Working at UC means being part of this vibrant institution that shines a light on what is possible. People make UC great, and UC recognizes your contributions by making this a great place to work. Excellent retirement and health are just one of the rewards. Learn more about the benefits of working at UC Brief Summary of Job Duties Under the general supervision of the Executive Administrative Manager, the Campus Dining Engagement Coordinator focuses on development and execution of engagement activities within Campus Dining, specifically focused to improve the undergraduate and resident experience. Coordinates activities, including events, promotional materials, and products designed to promote awareness of Campus Dining activities. Promotional material includes print publications, event programs, internal newsletter/s, article appearances and presentations. Act as Campus Dining's representative in campus wide initiatives such as Spring Insight, Welcome Week, Parent and Family Weekend, student orientations, etc. Conducts or coordinates outreach activities at various programs and resource fairs. Conducts marketing analysis: researches, analyzes, monitors and evaluates marketing communicating outcomes to the appropriate dining teams. Develops and maintains relationships with other collegiate and food service resources such as NACUFS, NACAS, UC partners, CSU partners and National Restaurant Association. Maintains relationships with service providers and purveyors in order to gain industry insights and leverage innovative technology. Required Qualifications Education:
Work Experience:
-Experience in social media management, content creation/design, content marketing, networking and media relations across channels for an organization, company or institution. -Experience with Adobe Creative Cloud, or equivalent applications, Microsoft Office, and familiarity with Macintosh and Windows operating systems. -Knowledge of marketing principles, concepts, strategies and best practices. -Must possess highly developed communication and organizational skills, along with strong written and verbal skills. Preferred Qualifications
-Experience working in higher education and/or knowledge of the higher education marketing. Special Conditions of Employment
Job Functions/Percentage of Time/Duties Campus Dining Engagement Coordination- 75% -Focuses on development and execution of engagement activities within Campus Dining, specifically focused to improve the undergraduate and resident experience. -Develops program promotional material to build interest and awareness for on and off campus participants with our Dining program. -Coordinates activities including events and promotional materials and products designed to promote awareness of Campus Dining activities. Promotional material includes print publications, event programs, internal newsletter, articles appearances and presentations. -Plans and develops opportunities for event appearances, partnerships, cross promotions and tabling's to promote dining program offerings. -Identify and coordinate development of submittals and applications for varied awards, recognition and/or program profile pieces that will assist Campus Dining in earning program accolades. Coordinate an annualized structure of programs and promotions. -Coordinate resources appropriately to the segmented markets being served at each event. -Responsible for the management and direction of all marketing and communications for Campus Dining, and collaborates with the MARCOM Marketing team. -Incumbent will be responsible for overseeing the coordination of all graphics and marketing needs within Campus Dining. The incumbent will ensure web outlets, digital signage, signage, and any other branded material is in presentable shape with accurate and timely information. -Develop specific articles, submittals, and varied other collateral specific to departmental goals, target audience and identified needs. -Development of cohesive programs that may target specific audiences and/or avail specific offerings while maintaining a coordinated brand standard. -Responsible for events and other public programming within our dining locations. Coordinates the participation of contract partners for sponsorship and showcasing program attributes. Monitors contract promotional product donations and utilization. -Achieve event goals of: 1) attracting students and staff to dining locations 2) enhance the student experience 3) foster educational opportunities in program design 4) build a sense of community 5) meet or exceed operational performance goals -Act as Campus Dining's representative in campus wide initiatives such as Spring Insight, Welcome Week, Parent and Family Weekend, student orientations, etc. Conducts or coordinates outreach activities at various programs and resource fairs. -Works with student ambassadors to develop an appropriate social media presence. -Maintains and supports campus brand standards. Follows and supports departmental brand standards, maintaining an effective and cohesive look and feel for department materials. -Administers marketing budget as assigned, ensuring that budget goals are met. -In collaboration with Executive Director and Executive Administrative Manager, evaluates budget constraints for individual programs and events, along with annualized structure of programming. Is responsible for tracking expenditures throughout the year and making needed adjustments to stay within budget. -In collaboration with the entire dining team, provides comprehensive resolution to problems, complaints, issues and/or concerns from constituencies. Analysis- 20% -Researches, analyzes, monitors and evaluates marketing reporting results to Sr. Leadership. Incumbent will be responsible for providing feedback to Dining operations teams to help hone and develop offerings that remain pertinent to the campus community. -Incumbent designs and conducts market research to assess needs & preferences of various patron groups. -Maintains connections with other university programs to glean best practices and maintain a connection to collegiate trends. -Develops goals and forecasts for program participation and campaign efficacy. -Provides work leadership and effective delegation to the student ambassador team to achieve program initiatives. -Leverage various data sources to ensure effective analysis of various programs and campaigns including but not limited to Campus Dining social media/web site analytics, IT system records and related campus systems . -Incumbent will track effectiveness of marketing concepts and adopt best practices vetted from industry partners and successful initiatives. Maintains knowledge of industry best practices and benchmarks. Assesses program offerings based on trends and provides recommendations to Sr. Leadership. -Develop quarterly and annual reports for major accomplishments statistics from programs, initiatives, and partnerships program attendance, market research and any other results critical to continued innovation and success of the program. -Develops and maintains relationships with other collegiate and food service resources such as NACUFS, NACAS, UC partners, CSU partners and National Restaurant Association. Maintains relationships with service providers and purveyors in order to gain industry insights and leverage innovative tech. -Maintains a list of available industry resources, UC Initiative resources and other appropriate contacts in order to share program accomplishments and obtain notable press. Other Duties- 5% -Performs other duties as assigned. Vaccinations Programs - Including SARS-COV-2 (COVID-19) Vaccination Program As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs - With Interim Amendments. As a condition of Physical Presence at a Location or in a University Program, all Covered Individuals must participate in any applicable Vaccination Program by providing proof that they are Up-to-Date with any required Vaccines or submitting a request for Exception in a Mandate Program or properly declining vaccination in an Opt-Out Program no later than the Compliance Date (Capitalized terms in this paragraph are defined in the policy.). Federal, state, or local public health directives may impose additional requirements. For more information, please visit: * UC Santa Barbara COVID-19 Information https://www.ucsb.edu/COVID-19-information * University of California Policy on Vaccinations - With Interim Amendments https://policy.ucop.edu/doc/5000695/VaccinationProgramsPolicy * August 5, 2021 California Department of Public Health (CDPH) Order (Heath Care Worker Vaccine Requirement) https://www.cdph.ca.gov/Programs/CID/DCDC/Pages/COVID-19/Order-of-the-State-Public-Health-Officer-Health-Care-Worker-Vaccine-Requirement.aspx * Covered Individuals: A Covered Individual includes anyone designated as Personnel, Students, or Trainees under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education/training. A person accessing a Healthcare Location as a patient, or an art, athletics, entertainment, or other publicly accessible venue at a Location as a member of the public, is not a Covered Individual. Equal Opportunity/Affirmative Action Statement UC Santa Barbara is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Reasonable Accommodations The University of California endeavors to make https://jobs.ucsb.edu accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Katherine Abad in Human Resources at 805-893-4664 or email katherine.abad@hr.ucsb.edu. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. 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