Overview
Salary: $70-80 Hourly Plus subsidized Benefits
Senior Copywriter, Pharma/Healthcare Aquent Studios is looking for an experienced and strategic Senior Copywriter to lead promotional copy development and creative strategy for flagship brands within our top pharmaceutical account. In this high-impact role, you will spearhead original, complex creative campaigns targeting healthcare professionals (HCPs). As a Senior Copywriter, you will serve as the primary copy lead for key therapeutic areas, shaping promotional campaign concepts, launching new indications, and driving overarching message hierarchy. You will partner directly with client stakeholders and cross-functional creative leadership to solve core communication challenges. In addition to high-level strategic ideation and scientific storytelling, you will mentor mid-level and junior copywriters, overseeing editorial rigor and guiding pieces smoothly through the medical, legal, and regulatory (MLR) review process.
Responsibilities
- Lead copy conceptualization and strategic messaging for major brand campaigns, product launches, congress materials, digital ecosystems, and unbranded disease-state education.
- Partner with Creative Directors, Strategy Leads, and Art Directors to establish creative vision, tone of voice, and omnichannel content frameworks for assigned therapeutic areas.
- Author primary messaging, core visual aids (detail aids), launch playbooks, and high-complexity scientific collateral, establishing models that junior and mid-level writers build upon.
- Serve as the editorial authority across your brands, ensuring strict compliance with FDA guidelines, fair balance requirements, and AMA editorial conventions.
- Champion copy during client presentations and defend creative/scientific rationale in cross-functional MLR review meetings.
- Oversee and mentor Junior and Mid-Level Copywriters, delegating derivative assets, reviewing their copy decks for clinical accuracy, and guiding their professional growth.
- Collaborate with account managers and project managers to scope creative deliverables and optimize production workflows.
Qualifications
- Bachelor's degree in English, Journalism, Communications, Life Sciences, or equivalent industry experience; advanced scientific or medical coursework is a plus.
- 6+ years of dedicated copywriting experience, with a minimum of 4 years in a healthcare or pharmaceutical advertising agency environment.
- Proven portfolio showcasing strategic concepting, long- and short-form HCP copy, launch campaigns, and digital storytelling.
- Mastery of FDA regulations, promotional compliance, and AMA manual of style.
- Extensive experience defending concepts and copy in Veeva PromoMats/MLR review environments alongside regulatory and medical affairs teams.
- Demonstrated leadership ability to mentor developing copywriters and maintain creative consistency across large brand teams.
- Outstanding presentation and communication skills, with a track record of pitching concepts directly to pharmaceutical brand managers.
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