Field Marketing Manager

Agency:

Job Function:

Job Subfunction:

Job Description:

MRM is part of theOmnicomPrecision Marketing activation practice.This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enablingOmnicomto deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visitwww.mrm.com.

YOUR ROLE:

We are looking for a Digital Marketing Manager to be hired at the discretion of the New York Gaming Commission / New York Lottery. This position shall physically and functionally report to the Commission's designated Digital Lead for the Lottery at Commission headquarters in Schenectady and administratively report to MRM. The Field Marketing Manager shall live within commutable distance of the Lottery office in Schenectady and be expected to report in-person to that office on an ad-hoc basis.

In the role as Digital Marketing Manager, the candidate will assist and support the Director of Digital at the New York Lottery and MRM in efforts to build, maintain, and grow an effective and engaging digital program that helps drive their mission. In addition to responsibilities assigned by the Director of Digital, the candidate will act as a member of the Business Leadership team at MRM on the Lottery account. The candidate should be a seasoned professional with minimum 5 years of experience including but not limited to marketing, writing, project management, program management, and new business development.

YOUR RESPONSIBILITIES:

• Administratively report to MRM; Functionally report to New York Lottery.
• Assists on all projects related to the New York Lottery's digital ecosystem, consumer engagement and digital marketing programs.
• Attend all agency team meetings affecting the Digital Unit. Meetings include but are not limited to: Weekly Status Calls, Tech Partner Status, Digital Roadmap, Creative Reviews and Project Review

CSR Responsibilities:

• Lead CSR relating to SSO/IDDW services and game (not sponsorship) promotions.
• Lead CSR relating to New York Lottery+ promotions, winner status, prizes, in-program currency, etc.
• Create and manage Customer Service playbook, including frequently asked questions and approved Lottery responses.
• Point of contact for social team responses to DM and public-facing player questions; facilitate approved Lottery social media responses; flag potential issues to Lottery uncovered by social comments, etc.

Content

• Assist Lottery to align Monthly Content with Lottery brand, language, promotions, etc.
• Review and make necessary changes to monthly content before Client Review
• Provide winner details to digital team for creation of website marquees and social posts.
• Draft alerts, promotion & event copy, FAQs, etc., as needed, update Website Alerts, Promotion and Events, FAQs. Additional website updates, as assigned.
• Create and manage FAQs for promotions.
• Draft Promo Source Documents and Guidelines for Lottery routing for approval
• Draft Draw Procedures as needed and route for approvals.
• Assist leading promotion efforts with A3 including day-to-day oversight, drafting push notifications, writing, and editing copy for CNW platform and comms, etc.

REQUIRED SKILLS:

• Relevant experience in a similar role.
• Proven track record of success in marketing management, with a focus on consumer marketing.
• Excellent communication and interpersonal skills
• Experience of working in-house client side, with industry partners and vendors to plan and execute marketing efforts.
• Able to work independently while also collaborating and organizing activities across agency and client side.
• Positive, can-do attitude.
• Eye for detail.
• A good understanding of Customer Experience & Digital Technology.

This job will be located in Schenectady, NY. The salary range for this position is $70,000 to $80,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

$70,000-$80,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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