Marketing Manager - Earned Media

Are you a creative storyteller and strategic thinker ready to make a massive impact on how millions of consumers connect with beloved brands? We are seeking a dynamic, mid-level earned media professional to lead high-visibility campaigns, shape compelling narratives, and drive meaningful engagement for a global retail leader. In this role, you will have the unique opportunity to champion purpose-driven initiatives and collaborate with top-tier agencies to elevate brand presence on a massive scale.

About the Partner and Client

Aquent has partnered with a world-class, industry-leading global retailer known for delivering incredible value and an ever-changing selection of brand-name products. This organization thrives on innovation, collaboration, and a deep commitment to community and cause-related initiatives. By joining this team through Aquent, you will gain access to an exceptional benefits package-including comprehensive health insurance, a 401(k) with employer match, and dedicated professional support-while working alongside some of the brightest minds in the retail marketing space.

The Opportunity

In this exciting, collaborative role, you will take the reins of earned media strategy and programming, turning creative concepts into impactful brand moments. You will act as the driving force behind communications planning, product placement opportunities, and high-profile brand campaigns. If you are passionate about purpose-led storytelling and thrive in a fast-paced, cross-functional environment, this is your chance to lead high-impact initiatives that resonate deeply with consumers and drive real business success.

Key Responsibilities

• Lead earned media strategy and programming across key brand and product initiatives.
• Drive communications planning and activation for product placement opportunities and major brand campaigns.
• Serve as the primary lead for purpose-driven and cause-related programming, aligning brand values with impactful storytelling.
• Partner closely with external agencies to identify, develop, and execute innovative earned media opportunities.
• Manage stakeholder alignment and foster seamless cross-functional collaboration across internal marketing, communications, and agency teams.

What You Bring

Required Qualifications:

• 3+ years of experience in public relations or earned media strategy.
• Proven track record of managing agency relationships and executing successful media campaigns.
• Strong communication, collaboration, and stakeholder management skills.

Preferred Qualifications:

• Background working with retail or consumer brands.