Lifecycle Marketing Operations Manager

Step into a pivotal role where your expertise in marketing orchestration will directly shape how millions of users worldwide connect with cutting-edge digital experiences. Partnering with Aquent, you will join a globally recognized leader in innovative digital products and services, driving dynamic customer journeys that captivate global audiences. This is your opportunity to translate strategic visions into impactful, automated messaging, fundamentally influencing user communication and engagement across a vast and transformative ecosystem.

About the Opportunity

Our client is a visionary pioneer at the forefront of shaping modern technology experiences. In collaboration with Aquent, they are looking for a collaborative, detail-oriented professional to orchestrate sophisticated customer journeys. In this role, you will play a critical part in translating product and strategy objectives into seamless marketing operations. By leveraging advanced platform capabilities and data insights, you will help optimize how users discover and interact with some of the world's most beloved digital offerings.

What You'll Do

• Develop, test, and deploy sophisticated customer journeys, translating product and strategy objectives into executable marketing operations, considering platform capabilities and data requirements.
• Collaborate and communicate effectively with diverse stakeholders across global, large-scale projects, ensuring operational plans, deliverables, and potential risks are clearly understood, addressed, and aligned.
• Optimize campaign performance through rigorous A/B testing methodologies to drive incremental growth and continuous program enhancement.
• Monitor the operational integrity of campaigns, swiftly identifying and communicating any issues to relevant internal teams for rapid resolution.
• Proactively identify key opportunities to enhance campaign performance, streamline operational efficiencies, improve existing processes, and contribute to product tooling enhancements.
• Build and maintain a comprehensive knowledge portal of best practices and operational playbooks, serving as an invaluable reference and training resource for the team.

Must-Have Qualifications

• 5-7 years of hands-on experience in lifecycle marketing, with a proven track record of building and launching successful acquisition and engagement initiatives.
• Demonstrated expertise with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
• High aptitude for logical reasoning and critical thinking, enabling effective problem-solving in complex scenarios.
• Proficiency in SQL for data querying and analysis.
• Exceptional attention to detail and strong organizational skills to ensure the timely delivery of high-quality projects.
• An innovative spirit, proactive approach, thoughtful execution, and resourcefulness, with a willingness to navigate ambiguity and overcome roadblocks.
• Ability to remain calm under pressure, devise effective contingency plans, make sound judgment calls, and pivot as needed in a fast-evolving environment.
• A true team player mentality, consistently considering the impact on partners and fostering collaborative relationships.
• Excellent communication skills across all mediums, from instant messaging and email to formal presentations.

Nice-to-Have Qualifications

• A Bachelor's degree (BA/BS) or equivalent practical work experience.