Manager, Experiential Marketing

Aquent is thrilled to partner with an innovative leader in the beauty retail sector, a dynamic organization renowned for its creative approach to connecting with consumers and shaping the future of beauty. This company thrives on strategic thinking and a commitment to making the beauty world accessible and inspiring for everyone. Joining this fast-paced and constantly evolving environment offers a unique opportunity to drive impactful experiences that resonate deeply with consumers and reinforce the company's position at the forefront of the industry.

Step into a pivotal role where your expertise in experiential marketing will directly shape how consumers interact with a beloved brand. As a key player on the marketing team, you will be instrumental in bringing strategic visions to life, particularly through the end-to-end development and execution of signature proprietary events. This is your chance to craft memorable experiences that not only captivate audiences but also powerfully convey the company's core values, fostering strong consumer relationships and driving significant business objectives. You'll collaborate with diverse internal teams, external brand partners, and vendors, ensuring every detail contributes to an unparalleled experiential journey, leaving a lasting mark on consumer engagement and brand perception.

What You'll Do

• Lead complex logistical elements for experiential programs, including in-person event management, production, brand and talent coordination, ticketing, technology integration, and vendor oversight.
• Develop and implement comprehensive event activities, elements, and marketing plans across various channels such as creative, digital, in-store, and customer service, ensuring brand consistency and impactful messaging.
• Contribute significantly to the experiential vision for each event environment, aligning creative execution with business goals, company culture, and overarching marketing initiatives.
• Translate business priorities and consumer insights into actionable experiential marketing strategies, briefing internal teams and external agencies to develop compelling visual creative and marketing messages.
• Coordinate and participate in thorough post-event analysis, including attendance feedback, internal partner insights, and other key ROI metrics, to inform future strategies and company records.

What You'll Bring

Must-Have Qualifications:

• Minimum 6-7 years of robust event management experience.
• A bachelor's degree or equivalent experience in event management, experiential marketing, hospitality, marketing, or a related field.
• Demonstrated ability to collaborate effectively and influence leaders at various levels, cultivating strong relationships within complex, cross-functional, and matrixed environments.
• Proven expertise in event marketing, including sourcing, meticulous planning, flawless execution, and comprehensive evaluation of programs within tight deadlines.
• Superior capabilities in managing client and vendor relationships.
• A creative, self-starting mindset with a positive, can-do attitude and a proactive, roll-up-your-sleeves approach to challenges.
• A personable and flexible demeanor, capable of adapting to demands and changes in an extremely fast-moving business environment.
• Ability to travel approximately 30-40% of the time, including select weekends, to support event execution.

Nice-to-Have Qualifications:

• Previous experience working in an agency setting.
• Background in the beauty, fashion, and/or retail industries.