Senior Manager, Growth Channel Marketing

About the Position

The Senior Manager, Growth Channel Marketing will lead the strategy, development and activation of globally scalable channel campaigns and content that accelerate pipeline growth, strengthen partner engagement and generate consistent channel engagement. The role connects business group priorities with channel needs, translating strategy into clear, channel-ready plans that can be activated 'to' and 'through' partners.

This is a highly visible leadership role within the Global Channel Marketing & Enablement Team, and we are looking for a forward-thinking marketer who combines channel expertise, strong people leadership and exceptional communication with an innovative, AI-enabled mindset. The successful candidate will simplify complexity, build alignment across a global matrix and continuously improve how channel marketing creates measurable business impact.

This position is on a hybrid schedule and will be onsite 3 days per week, remote for 2 days at our Morrisville, NC location.

Key Responsibilities

Growth Strategy and Channel Go-to-Market

• Own the global growth channel marketing strategy and integrated plan, connecting business priorities to partner and customer growth opportunities.
• Develop scalable to-partner and through-partner programmes that support partner acquisition, enablement, activation and demand generation.
• Translate complex business group strategies into clear channel propositions, campaign frameworks, content and activation guidance.
• Balance global consistency with geography and market relevance, using feedback and performance insight to improve adoption and impact.
• Identify emerging market, partner and technology trends and convert them into innovative growth opportunities.

Cross-Business Leadership and Collaboration

• Act as a trusted ambassador for Global Channel Marketing & Enablement, building strong relationships across business groups, geo channel marketing, geo channel teams and global channel alliance team.
• Create connections across teams by establishing shared priorities, clear decision-making and disciplined ways of working.
• Influence senior stakeholders through concise, audience-led communication, strong storytelling and evidence-based recommendations.
• Partner and build strong relationships with alliance partners to align investment, funding and execution with growth priorities and required governance.

Operational Excellence and Performance

• Lead the campaign and content roadmap for growth marketing, with clear priorities, review cycle and ownership.
• Lead the team to deliver through effective project management utilising Monday.com consistently to ensure transparency of project status.
• Define success measures and track content utilisation, geo and market engagement and contribution to business outcomes.
• Simplify processes and remove friction through effective use of AI so teams can spend more time on strategic, creative and partner-facing work.
• Champion responsible and practical use of AI across planning, insight generation, content development and workflow and measurement.
• Own allocated budgets and agency relationships, ensuring effective investment, compliance, quality and delivery.
• Provide clear leadership updates that surface progress, insight, risks, decisions and recommended actions.

People Leadership

• Lead, coach and develop a globally dispersed team, setting clear expectations and creating an inclusive, accountable and collaborative culture.
• Build capability in channel go-to-market planning, strategic thinking, content development and AI-enabled marketing.
• Empower and enable team members to take ownership, make decisions and work effectively across organizational boundaries.
• Create a culture of learning, collaboration, curiosity and transparency.

Basic Qualifications

• Bachelor's Degree in Marketing or related field.
• 10+ years of B2B Channel Marketing Experience.
• Demonstrated success shaping and executing global or multi-market channel go-to-market strategies and programs.

Preferred Qualifications

• 10+ years of B2B channel marketing experience in the commercial electronic or technology industry, experience as a technology vendor, reseller, distributor or channel partner a plus.
• 8+ years of Experience managing cross-functional teams and working in a global organization.
• 5+ years as a leader, including formal manager experience.
• Exceptional written and verbal communication skillset.
• Ability to simplify complexity to build compelling narratives and influence.
• Strong ability to communicate Partner Experiences/Journies: to-partner and through-partner marketing, demand generation, enablement and activation.
• Strong partnership and collaboration skills with experience recognizing the work of others.
• Strong judgement, organization and prioritization skills with the ability to manage multiple strategic workstreams.
• Practical work experience and practical approach to AI-enabled marketing.
• Owns a clear perspective on how AI can improve insight, creativity, personalization and productivity.
• Advanced Degree in marketing a plus.