Brand Manager, Nurri

About Us:

Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers-first and fast.

Our brand portfolio includes Victor Allen's, Dutch Bros beverages and Nurri, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values:

Position Overview:

We are seeking a general management-minded Brand Manager to lead core product strategy and day-to-day execution for our Nurri brand. This key role will be responsible for delivering marketing excellence, ensuring brand integrity, and driving growth across retail and e-commerce channels. The ideal candidate has a strong foundation in brand management and is passionate about delivering a best-in-class consumer experience through thoughtful planning, coordination, and execution.

Responsibilities:

Strategic & Commercial Leadership

* Support the development and execution of strategic plans that drive brand growth and equity within product categories and channels.

* Assist in annual planning and forecasting to inform business strategies and product roadmaps.

* Identify brand-building opportunities across new products, marketing initiatives, and emerging channels.

* Ensure brand strategy and execution align with Nurri's vision and Trilliant's commercial objectives.

Sales & Go-to-Market Execution

* Collaborate with Sales and Marketing teams to execute go-to-market plans that maximize retail and e-commerce performance.

* Co-develop retail activation strategies and support promotional execution to drive velocity, in partnership with Sales, Creative and Brand Team.

* Ensure all field marketing and sales materials reflect brand standards and reinforce positioning.

Product Ownership and Innovation

* Ensure product lines meet brand and consumer quality standards and expectations, in close partnership with R&D.

* Collaborate across Brand, Innovation, R&D, Supply Chain/Operations and Commercialization teams to support new product development and commercialization.

* Conduct competitive analysis and category research to identify consumer insights and whitespace opportunities.

* Ensure new product concepts meet brand expectations and market relevance.

Cross-Functional Collaboration

* Translate brand strategies into executional plans that deliver on timing, quality, and brand promise.

* Serve as a central liaison between Brand/Marketing, Sales, Finance and Supply Chain/Operations to ensure cross-functional alignment.

* Support demand planning, packaging timelines, and product readiness in partnership with Supply Chain/Operations.

Performance Tracking & Reporting

* Monitor brand KPIs. including POS and panel sales, market share, penetration, repeat, distribution, consumer sentiment. Turn insights into action to drive the business forward.

* Prepare and present regular performance summaries and dashboards.

* Ensure reporting is cascaded to relevant stakeholders such as Finance and Sales (in partnership with Analytics), and actioned upon accordingly by the business.

Qualifications

* 3+ years of experience in CPG brand management with demonstrated success leading a larger-scale Brand ($300MM+ Revenue); Strong background in brand-led product categories.

* Proven ability to operate in fast-paced environment.

* Experience working with external stakeholders, including retailers, agencies and partners.

* Exceptional leadership, communication, and stakeholder management skills.

* Bachelor's degree required; MBA or advanced degree preferred.

* Up to 20% travel required.

* CPG experience, ideally in beverage and/or food, preferred.

* Experience managing, launching or scaling emerging brands, preferred.

Why Join Us

This is a rare opportunity to lead a fast-scaling business with the agility of a start-up and the brand power of a nationally recognized name. You'll have the platform, autonomy, and resources to build something lasting-while collaborating closely with one of the most beloved brands in the country.

What We Expect of Our Applicants and Future Employees:

* Honesty - you tell the truth, even when it's uncomfortable, and you don't hide mistakes or shortcuts.

* Integrity - you do the right thing, even when no one is watching or when it would be easier not to.

* Diversity - you respect people who look, think, and work differently than you do.

* Quality - you take pride in your work and hold yourself to a high standard, no matter the task.

* Respect - you treat everyone with courtesy, from the person next to you on the line to the person in the corner office.

* Responsibility - you follow through on what you say you'll do, without needing to be reminded.

* Accountability - when you make a mistake, you own it, learn from it, and help fix it.

Hours, Location and Pay:

We offer a competitive base pay rate and comprehensive benefits package for full-time employees. This role works standard business hours at our Little Chute, WI manufacturing facility. Travel up to 20% required.

Physical and Mental Demands:

* While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.

* Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

* Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.

* Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:

At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

* The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

* Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.

* Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.

* Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.

* EEO/AA including Vets and Disabled

* If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.

* Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.

* The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.