Product Marketing Manager

Aquent, a leading global talent agency, is proud to partner with a premier publisher at the forefront of the interactive entertainment industry. This company is renowned for shaping player experiences and driving key business outcomes for a beloved platform, connecting millions of players with their next favorite game through innovative strategies and diverse teams. Join a team that is instrumental in making a tangible impact at the heart of the gaming industry, where your contributions will directly influence how players discover and engage with their next favorite game.

We are seeking a dynamic marketing professional to step into a pivotal role that offers the chance to make a significant mark on a platform enjoyed by millions. As a Product Marketing Manager, you will directly influence the success and growth of a leading online game store, leveraging your expertise to strategically optimize product lifecycles and drive remarkable results. Your work will be vital in shaping the player experience, connecting millions with their next beloved title, and driving the evolution of interactive entertainment.

What You'll Do

• Cultivate and expand marketing relationships by taking ownership of assigned publisher or product portfolios, with a focus on first-party and second-party titles.
• Manage a robust portfolio of 10-25 accounts on an ongoing basis, overseeing approximately 80-100 products annually.
• Oversee the entire product lifecycle, from initial announcement through post-launch, strategically optimizing product beats by utilizing the online game store's owned channels.
• Lead end-to-end Go-To-Market (GTM) execution and provide cross-functional leadership, collaborating closely with development teams to drive strategic campaign planning and growth initiatives.
• Coordinate promotional activities with partners and identify opportunities for discount or sale campaigns by working with teams dedicated to promotions.
• Ensure the timely launch of marketing channels by overseeing copywriting, asset collection, task tracking, and release schedules.
• Utilize AI/LLM tools (e.g., Claude) and workflow platforms (e.g., Airtable, Jira) to manage automated operations and ticketing systems efficiently.
• Analyze the impact of marketing campaigns and broader publishing events on player acquisition, engagement, and key business performance indicators. This includes monitoring product performance, optimizing strategies, and providing feedback to partners.
• Share best practices and conduct post-mortem analyses to foster broader group visibility and knowledge sharing.
• Collaborate across multiple departments, including Business Development, Store Operations, E-commerce, and Legal, to create synergies and align business strategies.

Required Skills and Experience

• 3-5+ years of relevant experience in product marketing for gaming (games-as-a-service (GaaS), or live-service platforms), entertainment, tech, or e-commerce.
• Demonstrated ability to operate autonomously within defined guidelines and exhibit strong commercial judgment.
• Marketing experience with major live-service / free-to-play game companies.
• Previous experience in online game store marketing platforms.

Nice-to-Have Qualifications

• A personal passion for gaming is a definite plus!