Sr Mgr Creative Strategy
 The Hershey Company | |
paid time off, 401(k)
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 United States, New York, New York | |
 Oct 01, 2026 | |
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Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Sr Mgr Creative Strategy Posted Date: Oct 1, 2026 Requisition Number: 130580 Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day. About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more How will you fit in the big picture? The Sr Mgr Creative Strategy leads strategic advertising and marketing communications initiatives that What will you do? * Lead strategic advertising and marketing communications initiatives that align with enterprise, brand, Minimum Requirements Experience: Benefits and Perks At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your #LI-BS1 #IND Job Overview
This role functions as an advanced subject matter expert responsible for leading strategic marketing initiatives and high-impact projects that shape organizational outcomes. The individual independently manages enterprise-wide or strategic workstreams, ensuring alignment with overarching business objectives. They provide leadership to junior team members and serve as a key liaison for cross-functional and external stakeholders, communicating effectively across various organizational levels. The role requires comprehensive expertise in advertising and marketing communications, focusing on the development and execution of strategic campaigns that promote products and brands to targeted audiences. It involves navigating complex challenges through thorough research, collaboration, and impact assessment across multiple areas, thereby enhancing the organization's market presence and brand strength. Accountabilities
1. Enterprise-Wide Strategic Initiative Leadership
This role leads strategic advertising and marketing communication initiatives that shape organizational outcomes and align with overarching business objectives. The position manages enterprise-wide or strategic workstreams, ensuring coordination across cross-functional teams and external partners.
2. Multi-Channel Campaign Development & Execution
The role develops and implements comprehensive advertising campaigns across multiple media channels, including oversight of budgeting and contract negotiations. It ensures campaigns effectively promote products and brands to targeted audiences while enhancing market presence.
3. Customer Segmentation & Channel Optimization
This responsibility involves identifying and optimizing the mix of advertising and promotional media channels based on customer segmentation and buyer personas. The role ensures strategic alignment between channel selection and target audience characteristics.
4. Brand Activation & Event Coordination
The role coordinates trade shows, congresses, promotions, and events to enhance brand visibility and engagement. It manages promotional activities that strengthen the organization's market presence and brand strength.
5. Campaign Analytics & ROI Assessment
This responsibility focuses on measuring and analyzing the effectiveness of advertising and promotional activities to ensure return on investment. The role uses data-driven insights to inform future strategies and optimize marketing investments. Minimum Education & Requirements
7+ years The anticipated base salary range for this role is $143920 to $179900per year. The actual base salary offered will depend on a variety of jobrelated factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performancebased incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial wellbeing (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial wellbeing by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
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