Marketing Manager 4

Aquent is proud to partner with a global leader in entertainment and gaming, renowned for creating immersive and beloved experiences that captivate audiences worldwide. This innovative company is at the forefront of bringing iconic franchises to life through dynamic and engaging events, theme park attractions, and location-based entertainment. Join a team that is shaping how millions of fans interact with their favorite universes in physical spaces, building lasting brand love and driving significant business impact.

Are you a marketing visionary passionate about transforming digital worlds into tangible, unforgettable experiences? We are seeking a dynamic and experienced marketing professional to drive the brand presence of an incredibly popular gaming franchise's experiential portfolio. In this pivotal role, you will be instrumental in shaping how millions of fans interact with their favorite universe in physical spaces, from theme parks to live events, building lasting brand love and measurable business impact. Your strategic vision and execution will directly contribute to expanding the franchise's global footprint and deepening fan engagement, making a tangible difference in how fans connect with their beloved stories.

Key Responsibilities

• Develop and activate comprehensive brand marketing programs for an experiential portfolio, including theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations, ensuring alignment with franchise priorities and business objectives.
• Collaborate closely with experience operators, production companies, venue partners, and creative partners to craft impactful opening campaigns, ongoing marketing initiatives, and seasonal programs that drive awareness, attendance, and overall franchise engagement.
• Lead end-to-end brand marketing for experiences, from strategic positioning and go-to-market planning to in-market execution, translating overarching franchise goals into clear briefs, messaging frameworks, creative direction, and integrated campaigns that deeply resonate with target audiences and guests.
• Design and implement repeatable frameworks, toolkits, and operating models to enable scalable experiences marketing across diverse partners, venues, regions, and key franchise moments, while consistently upholding the highest brand standards in physical environments.
• Identify and cultivate opportunities to extend the experience into culture and community, including fan events, conventions, pop-ups, and live moments that cross-promote with other franchise pillars, generate earned media, and drive renewed interest back to the franchise.
• Develop integrated communications plans spanning owned, earned, paid, partner, retail, and on-site touchpoints, partnering with editorial, social, web, PR, influencer, community, media, and global and regional marketing teams to ensure coordinated and localized execution across priority markets.
• Manage all operational aspects of experiences marketing programs, including scopes, timelines, budgets, contracts, approvals, asset development, on-site and in-venue execution, and performance reporting.
• Monitor and analyze performance metrics such as attendance, audience growth, brand impact, and earned reach, synthesizing insights to foster a test-and-learn culture that continuously refines and improves future experiences programs.

Must-Have Qualifications

• 7+ years of marketing experience within theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing. This includes direct experience at or alongside leading experience operators or IP holders (e.g., comparable theme park, LBE, traveling exhibition, large-scale live event, or experiential agency environments).
• Demonstrated expertise in managing operator, venue, production, and agency partnerships, effectively serving as the senior marketing counterpart while skillfully balancing brand integrity with commercial outcomes.
• Profound understanding of place-based and experiential marketing dynamics, including opening campaigns, always-on attendance marketing, seasonal programs, and on-site guest experience marketing, alongside integrated marketing across owned, earned, paid, partner, retail, and on-site channels.
• Exceptional project management skills, capable of leading multiple concurrent programs through various lifecycle stages, adeptly balancing scope, timelines, and budgets across distributed venues and operators.
• Strong cross-functional collaboration and influence skills, particularly in matrixed environments involving external operators and creative partners.
• Excellent business communication, writing, and relationship-building abilities.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Nice-to-Have Qualifications

• Direct experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events specifically at IP-led experience operators.
• Experience marketing global entertainment IP, gaming franchises, or other large multi-category consumer brands across both physical and digital touchpoints.
• Familiarity with player- and fan-driven communities and a proven ability to activate experiences that generate cultural relevance and encourage repeat visitation.