Marketing Senior Manager (LA Times Studios)

The Senior Marketing Manager leads the development and execution of integrated marketing strategies that advance the company's business, brand, audience, revenue, and customer-engagement objectives. This role translates organizational priorities into measurable marketing plans, establishes performance goals, and makes decisions regarding campaign strategy, budgets, resources, channels, timelines, and execution.

The Senior Marketing Manager leads multiple concurrent initiatives, manages marketing professionals and external partners, and holds teams accountable for delivering against established KPIs and broader business objectives. The position partners with senior leaders and cross-functional stakeholders to prioritize and resolve competing business needs, and improve marketing effectiveness.

Responsibilities:

• Develop and lead integrated marketing strategies aligned with the company's short- and long-term business priorities, audience or customer needs, market conditions, and growth objectives.
• Translate business priorities into actionable marketing plans by establishing target audiences, positioning, messaging, channel strategies, KPIs, timelines, budgets, and measurement plans.
• Maintain accountability for marketing performance and broader business results, including revenue, audience growth, customer acquisition, engagement, retention, brand awareness, and other applicable objectives.
• Make decisions regarding campaign priorities, channel selection, audience targeting, messaging, resource deployment, timelines, and execution within established authority.
• Develop and manage marketing budgets and forecasts; allocate financial, staffing, agency, vendor, technology, and promotional resources based on business priorities and expected return.
• Monitor spending, evaluate marketing investments, address budget variances, and manage agency and vendor performance, costs, deliverables, contracts, and timelines.
• Lead multiple concurrent, integrated marketing campaigns across owned, earned, paid, partner, digital, social, email, print, video, experiential, and emerging channels, ensuring delivery on time, within budget, and against established KPIs.
• Hire, manage, coach, and develop marketing professionals by establishing priorities, assigning work, allocating team resources, providing feedback, and holding employees accountable for performance and results.
• Partner with senior leaders and cross-functional stakeholders to align priorities, influence business decisions, resolve competing needs, manage risks, and secure support for recommended strategies and investments.
• Use marketing, audience, customer, financial, and competitive data to evaluate performance, identify opportunities, establish reporting standards, and translate findings into actionable business recommendations.
• Identify and implement AI-powered tools, agents, automated workflows, and marketing technologies that improve productivity, analysis, campaign execution, and operational efficiency while complying with privacy requirements and company policies.
• Other duties as assigned.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Media, and 8+ years of progressive marketing experience, including experience leading complex strategies, campaigns, budgets, and cross-functional initiatives; OR 10+ years of progressive marketing experience, including experience leading complex strategies, campaigns, budgets, and cross-functional initiatives.
• Demonstrated experience developing and executing integrated, multi-channel marketing strategies tied to measurable business outcomes.
• Experience managing marketing professionals, establishing performance expectations, allocating work, and holding individuals or teams accountable for results.
• Demonstrated experience managing budgets, forecasts, marketing investments, vendors, or agency resources.
• Experience making strategic and operational decisions involving competing priorities, limited resources, financial considerations, and business risk.
• Demonstrated ability to influence senior leaders and lead cross-functional initiatives without relying solely on direct reporting authority.
• Strong analytical and financial acumen, including the ability to evaluate performance, understand business implications, and recommend changes to strategy or investment.
• Experience establishing KPIs and using performance data to optimize campaigns and improve business results.
• Strong project-management, prioritization, problem-solving, and decision-making skills.
• Excellent written, verbal, presentation, and stakeholder-management skills.
• Ability to identify and implement AI-powered tools, agents, automation, and emerging technologies that improve marketing operations and business performance.
• Ability to exercise discretion, maintain confidentiality, and make sound decisions in a fast-paced, deadline-driven environment.

Preferred Qualifications:

• Experience in an industry or business environment relevant to the assigned marketing function.
• Experience managing agencies, consultants, contractors, and complex vendor relationships.
• Experience with CRM, marketing automation, analytics, audience or customer data, project-management, and financial-planning platforms.
• Experience leading organizational change, process improvement, or marketing-operations initiatives.
• Experience presenting strategies, budgets, and performance recommendations to executive leadership.