Product Marketing Manager

AMSOIL INC
flexible benefit account, paid time off, paid holidays, 401(k), employee discount
United States, Wisconsin, Superior
Sep 02, 2026
AMSOIL INC. is seeking a Product Marketing Manager at our AMSOIL Superior, Wisconsin location! We are looking for a strategic, collaborative Product Marketing Manager who takes pride in building strong product portfolios, turning market insights into action, and developing customer-focused positioning, pricing, and lifecycle strategies that support long-term growth. Why this role matters: At AMSOIL, our commitment to innovation and performance drives everything we do. In this role, you will help bring that commitment to life by guiding portfolio planning, supporting successful product launches, analyzing market opportunities, and shaping product strategies that meet customer needs. Your work will help strengthen AMSOIL's competitive position, support profitable growth, and ensure we continue delivering high-quality lubrication solutions that customers trust. This position has a hybrid work schedule, with time each week spent both in the office in Superior, Wisconsin, and working from a home office. What you will own: Portfolio Strategy & Planning Execute product portfolio strategy aligned with the Company's business goals and market trends. Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to the product portfolio, pricing strategy and market product plan. Manage a variety of projects of varying complexity. Product Lifecycle Management Lead product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands. Collaborate with, and lead cross-functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process. Market Analysis and Research Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs. Analyze market data to shape product positioning, marketing strategies and identify opportunities for portfolio growth. Content Creation and Development Assist in developing compelling and effective product messaging for various channels, including websites, social media, and marketing collateral. Lead the creation of marketing claims measuring our products against industry standards or competitive products. Sales and Technical Support Provide support to the sales and customer service teams with relevant market intelligence and technical information. Assist in the development of sales tools and resources. What you bring: Bachelor's degree in marketing, business management, product management, or related field Minimum of 5 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job. Experience working in lubricants, grease, specialty chemicals, or related industry. Analytical and strategic thinking skills Strong knowledge of marketing trends, best practices, and resources Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position Strong knowledge of common financials; cost of goods sold, gross margin, etc. Excellent communication and interpersonal skills Detail oriented with excellent organization and project management abilities Self- motivated with the ability to work collaboratively in a fast-paced environment Strong management skills with the ability to supervise others Proficient in Microsoft Office products Preferred Requirements: Master of Business Administration degree (MBA) Experience supporting technical products and developing customer-focused value propositions. If you are passionate about product marketing, technology, and driving growth through innovative lubrication solutions, we invite you to apply for the position of Product Marketing Manager at AMSOIL. Join us in shaping the future of our business and delivering industry-leading performance to customers across a wide range of applications. *Compensation That Reflects Your Value:* Your experience and contributions matter. We offer competitive wages, opportunities for advancement, and performance-based rewards that recognize exceptional values, impact, and attendance. Pay Range: $82,500 to $97,100 Actual compensation is subject to variation due to such factors as education, experience, skillset, and/or location Additional earning opportunities may include: Company bonus Annual merit increases *Who we are:* AMSOIL is a pioneering leader in synthetic lubrication technology, built on a legacy of innovation, performance and entrepreneurial spirit. Founded by Fighter Pilot Al Amatuzio, AMSOIL changed the industry when it introduced the world's first synthetic motor oil to meet American Petroleum Institute service requirements in 1972, setting a new standard in lubrication science. What began as a one-man operation has grown into a globally recognized company serving customers in approximately 90 countries with advanced solutions for automotive, industrial, OEM and specialty applications. Fueled by continuous innovation and strategic growth, AMSOIL has expanded its capabilities through initiatives like AMSOIL Industrial strengthening its product portfolio and market reach. Today, AMSOIL continues to build on its history of technical leadership, delivering high-performance products that help customers and equipment achieve more. *Our People Promise:* Our people drive our success, and their safety is out greatest concern. Open Communication is expected and all team members are empowered to share their perspective. Success and advancement are achievable for anyone who brings the right attitude, skills and effort. Rewards beyond the paycheck: Paid time off and paid holidays each year Employee bonus program 401(k) with company match Paid life, short-term disability, and long-term disability insurance Competitive health benefits Health savings account (HSA) and flexible spending account (FSA) options Affordable group dental, vision, critical illness, and accident insurance Employee discount on product Corporate gym membership If you have any questions or need assistance with the application process, please email: humanresources@amsoil.com Equal Opportunity Employer/Veterans/Disabled AMSOIL is an Equal Employment Opportunity employer. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, physical or mental disability, medical condition, veteran status or any other factor determined to be unlawful by federal, state or local statutes.