Marketo Operations Specialist

Are you a marketing automation mastermind who loves solving complex puzzles and driving operational excellence? In this high-impact role, you will partner with Aquent Studios to support a world-class, high-volume marketing automation instance for a global technology leader. Your expertise in system archaeology, data integrity, and compliance will directly shape how millions of customers experience our client's brand, turning complex technical debt into a streamlined, high-performing marketing engine.

About the Opportunity

Aquent Studios is excited to partner with a global e-commerce and technology pioneer to find a talented marketing automation professional. By joining this dynamic team, you will collaborate with a leader in innovation, leveraging your technical prowess to optimize massive, complex systems. Aquent is dedicated to supporting your career journey, placing you in high-impact roles where your skills can truly shine and make a lasting difference.

The Role and Your Impact

In this critical role, you will balance proactive system optimization with vital reactive troubleshooting. You will dive deep into a mature marketing automation instance, performing "system archaeology" to understand, refine, and document years of existing configurations. Your focus on data hygiene, compliance tracking (including consent management and regional data handling), and seamless integrations will ensure the integrity and deliverability of global marketing campaigns. This is an exceptional opportunity to showcase your analytical instincts and have a tangible impact on large-scale operations.

What You'll Do

• Lead the administration and health management of the marketing automation platform, including workspaces, partitions, roles, and permissions.
• Design, build, and execute sophisticated smart campaigns using batch and trigger methodologies, flow steps, and campaign priorities.
• Develop and manage advanced smart lists and segmentation strategies to enable highly personalized customer experiences.
• Construct landing pages, forms, and programs efficiently using tokens and program templates.
• Oversee comprehensive data management initiatives, including imports, deduplication, list hygiene, and CRM synchronization.
• Optimize critical platform integrations using REST and Bulk APIs, webhooks, and third-party services.
• Ensure robust email deliverability by monitoring sending performance, bounce rates, and Sent-versus-Delivered behavior.
• Conduct thorough reporting, analytics, and rigorous QA validation to ensure campaign integrity.

Must-Have Qualifications

• 5+ years of hands-on experience as a marketing automation operations specialist, specifically utilizing Marketo.
• Proven expertise in full Marketo platform administration, configuration, and health management.
• Demonstrated ability to build and manage complex smart campaigns, smart lists, and advanced segmentations.
• Extensive experience with landing page, form, and program creation, including the use of tokens and program templates.
• Strong background in data management, encompassing imports, deduplication, list hygiene, and CRM synchronization.
• Familiarity with integrations utilizing REST and Bulk APIs, webhooks, and third-party services.
• Solid understanding of email deliverability fundamentals, bounce management, and performance analysis.
• Experience with detailed reporting, analytics, and disciplined QA/pre-send validation processes.
• Comfort operating effectively in a complex, high-volume, multi-program marketing automation environment.