Director, Recruitment Marketingand Employer Brand

Director, Recruitment Marketing and Employer Brand

Leads the enterprise strategy, development and execution of employer brand, recruitment marketing and top of funnel candidate programs

Essential Job Functions:

Employer Brand & Recruitment Marketing Strategy:

• Owns the enterprise employer brand and employee value proposition (EVP) strategy, ensuring alignment with business priorities, workforce plans, and target talent segments.

• Leads the research, development, and execution of employer brand and recruitment marketing strategies to strengthen brand awareness, improve candidate attraction, and support hiring outcomes.

• Activities include: (a) identifying target prospective employees and sources for candidates for employment; (b) developing the company's employer brand, employee value proposition, marketing themes, and media channels that align with target prospective employee demographics (e.g., company website, social media, publications, e-mail, face-to-face, etc.), (c) developing and implementing employer marketing strategies (e.g., events, advertising, e-mail, online and in-store promotions, etc.); (d) overseeing the development and distribution of employer marketing materials, messages and content (e.g., print, video, digital); and (e) monitoring and reporting on the effectiveness of employer marketing programs, campaigns and tactics.

• Responsible for the planning and management of employer brand promotion and recruiting events including large national conferences, regional conferences and local/campus hiring events.

• Develops and manages budgets, approves expenditures and provides status reports to management.

• Develops and implements programs to track and communicate to prospective employees using customer relationship management (CRM) software.

• Manages company's CMS and career website. Activities include CMS vendor management, site planning, design, implementation and content development and updates, and coordinating with marketing staff to ensure content is consistent with other company communications. Tracks website traffic and provides reports based on KPIs.

• Establishes and maintains relationships with recruitment platform vendors and other external partners to help amplify (i.e., promote) and position the company's employer brand among key talent.

Education and Experience Requirements:

• Bachelor's degree in Marketing, Communications, Human Resources, Business, or a related field; advanced degree or relevant certifications preferred.

• 10+ years of progressive experience in recruitment marketing, employer branding, talent acquisition marketing, or related functions, including 3+ years in a people-leader or enterprise leadership role.

• Proven experience building and executing recruitment marketing and employer brand strategies at scale across multiple business segments, geographies, and high-volume and hard-to-fill roles.

• Demonstrated expertise in day-to-day recruitment marketing execution, including campaign management, content strategy, channel activation (career sites, social, job distribution, email/nurture, events), paid/search and social media, and vendor/agency oversight.

• Strong analytics and insights background, with hands-on ownership of Recruitment Marketing Insights & Analytics and CRM analytics; ability to translate multi-source data into clear, actionable strategies for TA leaders and executives.

• Experience leveraging CRM and ATS platforms (e.g., Phenom, Workday, or similar) to drive talent community engagement, pipeline conversion, and closed-loop optimization.

• Proven ability to lead and develop high-performing teams, including recruitment marketing, employer brand, sourcing, or event management functions, with a focus on executional excellence, collaboration and continuous improvement.

• Experience designing and executing partner and employer brand events (career fairs, university partnerships, industry conferences, internal summits, and community activations), including budget ownership and ROI measurement.

• Strong cross-functional leadership skills with demonstrated success partnering with Talent Acquisition, HR, Marketing, Corporate Communications, Operations, Hiring Managers and external partners.

• Executive-level communication and storytelling skills, with the ability to present insights, performance trends, and strategic recommendations to senior leaders with data and clear outcomes/actions.

• Highly organized, data-driven, and comfortable operating in a fast-paced, transformation-oriented environment with competing priorities.

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