Lead Program Manager - GTM Acceleration

Workiva is seeking a Lead Program Manager to lead high-impact Go-To-Market (GTM) initiatives that drive alignment, scalability, and operational excellence across our revenue engine. As part of the Enterprise Program Management (ePMO) team, you will partner with senior leaders across Sales, Marketing, Customer & Partner Experience, Product, Finance, Legal, and Business Technology to deliver complex, cross-functional programs that accelerate growth and improve customer outcomes.

This role is ideal for a strategic operator who has experience working with GTM functions in a >$1B, public SaaS organization, brings structure to ambiguity, drives execution without formal authority, and thrives in a fast-paced environment.

GTM Strategy & Execution

• Partner with GTM and business leaders to scope, plan, and execute programs that drive growth, efficiency, and customer success.

• Lead cross-functional initiatives such as lead to cash, revenue intelligence, AI for Sales, data enrichment and customer lifecycle optimization.

• Define and improve GTM processes to ensure consistency, scalability, and clarity across teams.

• Support strategic planning cycles, aligning GTM programs to company objectives and key milestones.

Program Leadership & Delivery

• Lead end-to-end delivery of complex GTM programs, from scoping through execution and adoption.

• Own program structure, operating models, timelines, dependencies, and risk mitigation strategies.

• Drive accountability across stakeholders, proactively resolving blockers and escalating key decisions.

• Communicate program status, risks, and outcomes to senior leadership.

• Partner with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness and system support.

• Track KPIs and measure program impact against defined outcomes.

Cross-Functional Leadership

• Align stakeholders across Sales, Marketing, CPX, Partners, Product, and Technology to deliver shared outcomes.

• Navigate ambiguity and shifting priorities while maintaining program momentum.

• Build alignment, secure buy-in, and balance competing priorities across complex initiatives.

• Foster a culture of collaboration and shared ownership across the GTM ecosystem.

Change Management & Enablement

• Lead change management efforts, including stakeholder engagement, communication, and rollout planning.

• Partner with enablement and operations teams to ensure successful adoption of new tools, processes, and programs.

• Develop documentation, training, and communications to support GTM initiatives.

• Establish best practices for repeatable, scalable program delivery.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Operations, or related field (or equivalent experience).

• 8+ years leading large-scale GTM or RevOps programs, including lead-to-cash processes and enterprise system implementations in a public SaaS company (>$1B revenue).

• Experience with GTM systems such as Salesforce, Marketo, Gong, or Gainsight.

Preferred Qualifications

• Experience working across Sales, Marketing, Customer, and Partner organizations.

• Background in public SaaS or B2B technology environments.

• Strong communication, planning, and organizational skills, with experience engaging senior stakeholders.

• Exposure to sales strategy, marketing operations, or customer lifecycle programs.

• PMP, Agile, or similar certification.

How You'll Be Rewarded

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world's most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation-ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you'll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you're energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we'd love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.