Partner Marketing Program Specialist

Aquent Studios is seeking a highly organized and proactive Partner Marketing Program Specialist for our leading tech client to manage their end-to-end partner marketing campaigns, activations, and major industry events. In this role, you will serve as a broad Partner Marketing Manager, acting as the operational engine behind key initiatives that support VMware-to-AWS migration solutions.

The ideal candidate will combine a strong background in large-scale event planning and execution with a solid understanding of how to build scalable programs that Global Systems Integrators (GSIs) and Systems Integrators (SIs) can easily execute.

• Campaign & Event Execution: Lead the end-to-end operational execution of core marketing initiatives, including a 5-series sponsorship effort, partner activations, webinars, content syndication, and major in-person industry events
• Stakeholder & Vendor Management: Act as the primary, day-to-day point of contact for external marketing agencies, venues, and GSI/SI partners.
• Internal Collaboration: Partner closely with internal Account-Based Marketing (ABM) teams to align messaging and maximize campaign impact.
• Program Tracking & Reporting: Create and maintain program tracking dashboards and reports. Monitor campaign performance, track KPIs, and prepare regular status updates for leadership.
• Budget Tracking: Assist in managing a high-dollar marketing budget (~$3M overall, with individual events costing up to $1M). Monitor project expenses and leverage excellent communication skills to proactively flag when requests are driving the project over budget.
• Collateral & Enablement: Support the development, distribution, and maintenance of partner marketing collateral, communications, and partner enablement materials.

• 4+ years of experience in partner marketing, event management, marketing program management, or a related field, with a heavy emphasis on end-to-end corporate event planning and execution.
• Practical familiarity and experience with Salesforce (primary) and Marketo (secondary) for tracking and campaign management.
• Exceptional project management and organizational skills, with a proven ability to manage multiple high-stakes priorities and meet strict deadlines.
• Outstanding written and verbal communication skills, with the ability to manage complex relationships across agencies, venues, and high-level corporate partners.

• Understanding of the VMware ecosystem, products, solutions.
• Prior experience coordinating large-scale tech conferences and booth activations (budgets exceeding $500k+).
• Basic understanding of marketing analytics, reporting, and data analysis capabilities.

• Exceptional focus on execution, logistics, and strong follow-through.
• Ability to anticipate project bottlenecks or budget overages and address them proactively.
• Strong team collaboration skills when working with internal ABM teams, balanced with the ability to work independently in a remote environment.
• Excellent time management skills.

Compensation Range: $55 -60/hr DOE

The range provided is our reasonable estimate of the compensation for this role. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.

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