Product Marketing Strategist, Consultant - GTM

Your Role

The Product Marketing team oversees the GotoMarket (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy, Healthcare Quality & Affordability, Digital Experience), and Sales to successfully bring offerings to market. The Product Marketing Strategist, Consultant reports to the Senior Manager of Product Marketing. In this role, you will drive GTM strategy development and execution for product launches, as well as serve as the main marketing point of contact for Product. Collaborating with key Product, Marketing and Sales partners, this role serves as a strategic hub for key go-to-market (GTM) strategies, including aligning appropriate marketing resources to support all Product launches, developing competitive positioning and messaging for the GTMs you drive, and orchestrating cross-functional alignment and consistency in GTM execution.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires bachelor's degree in Business, Finance, Economics, Healthcare, Public Health, or related field; graduate degree is highly desirable
• Requires at least 7 years of prior relevant experience in product marketing, marketing, product strategy, or related field
• Requires experience with product launches that deliver measurable business impact
• Requires experience driving go-to-market initiatives with multiple stakeholders
• Requires experience using market research, competitive insights, and performance data to champion the voice of the customer to stakeholders
• Requires experience in B2B, B2C, and/or B2B2C environments
• Demonstrated history of successfully managing complex projects
• Strong analytical and execution skills, with the ability to deliver highquality outputs on time and within scope
• Experience applying best practices, frameworks, and operating models to solve welldefined problems
• Demonstrated ability to collaborate crossfunctionally and manage stakeholders within a project or functional workstream
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly, concisely, and persuasively
• Background in healthcare (payer or digital health), highly regulated industries, or digital technology strongly preferred

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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