Consumer Research Analyst

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Plano, TX.

Consumer Research Analyst

Top Skills

• 5+ years of experience doing consumer research, with an emphasis on qualitative techniques including: research design, recruiting, interviewing, analysis, reporting
• Proficiency using online survey tools, examples are: dscout, Pollfish and Qualtrics.
• Bachelor's degree in related field, with demonstrated technical learning and work in consumer electronics preferred

Position Description

Responsibilities:

* Design and execute primary consumer research using qualitative and quantitative methods

* Own the analysis and reporting delivery of research findings and insights

* Support the product research team by leading in the collaboration of defining research objectives and research projects

* Synthesize primary, secondary and public research sources to deliver research findings

* Collaborate closely with partners (external vendors) and peers to generate effective research plans to ensure outputs and deliverables are internally actionable

* Compare related competitor applications and products for strengths, weaknesses, user perspective and actionable insights

* Evaluate new product concepts for usability issues while trying new features or assessing UX design documents

Requirements:

* 5+ years of experience doing consumer research, with an emphasis on qualitative techniques including: research design, recruiting, interviewing, online platform usage, analysis, video usage, reporting

* Proficiency using online survey tools, examples are: dscout, Pollfish and Qualtrics

* Bachelor's degree in related field, with demonstrated technical learning and work in consumer electronics preferred

* Excellent communicator in interviewing and soliciting verbal input. Experience writing documents for influence. Solid numerical and data analysis skills

* Bilingual in English/Korean is a plus

Education/Experience:

* At least a Bachelor's degree in related field, with demonstrated technical aptitude. MBA or other related advanced degree preferred

* Experience in the consumer electronics industry is preferred

* 5+ years of experience is required

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.