Senior Director of Product, Customer Data and Orchestration Platform

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

The Senior Director of Product will serve as the strategic product lead and primary communication bridge for our emerging Customer Data and Orchestration Platform. This role is dedicated to evolving our technical architecture from 'session-based' to 'user-focused' by delivering a high-fidelity 'Golden Record'-a Central User Profile that harmonizes subscriptions, behavioral metrics, and customer history across existing data silos. Acting as a force multiplier for our marketing and data teams, this leader will refine our systems to automate complex data workflows, remove technical friction, and unlock scalable, data-backed customer growth opportunities.

Hybrid 3x a week- (New York, NY)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions:

Product Vision & Strategy

• Data Enablement: Architect the Central User Profile (Golden Record) to serve as a shared service, giving marketing teams a 'plug-and-play' data source for high-scale activation, personalization, and segmentation.

• Own Subscription & Entitlement Tech: Serve as the product lead for Piano. Define and enforce how we manage access, paywalls, and subscription logic.

• Unlock "Known-First" Growth: Partner with marketing and business leadership to prioritize high-margin, "Known-First" use cases-such as intelligent list identification, intelligent up-selling, and precision cross-selling-to maximize the Lifetime Value (LTV) of the existing customer database.

• Evangelize Composable Architecture: Serve as the product champion for our warehouse-native Composable CDP model, advocating for an approach that connects best-of-breed tools directly to BigQuery.

• Continuous Optimization: Partner with marketing teams to drive the ongoing optimization of onsite marketing experiences to improve conversion and engagement.

Execution & Delivery

• Removing Operational Friction: Lead the continued integration of Piano across the portfolio, focusing on automating entitlement checks and subscription logic to free up marketing and customer services teams from manual troubleshooting.

• Platform Orchestration: Partner with marketing teams to translate complex marketing requirements into automated orchestration logic, ensuring "Next Best Action" (NBA) signals are delivered seamlessly into customer engagement tools.

• Empower Marketer Autonomy: Design and own the central customer data that equips marketing leads with high-fidelity data to control audience segments and "Share of Voice".

• Identity Resolution & Bridge: coordinate the roadmap for the identity and access layer, focusing on "Identity Bridges" like newsletter sign-ups to link anonymous user intent with known profiles.

• Platform Alignment: Balance universal platform standardization with the flexibility required by specific brand and marketing teams.

Operational Leadership

• Strategic Growth Modeling: Collaborate on new acquisition opportunities by building business cases and modeling revenue impact with brand and marketing leaders.

• Shared Performance Frameworks: Collaborate with marketing and business leaders to establish common success metrics, ensuring platform improvements are directly tied to the ability to drive conversion and LTV.

• Own platform reliability and governance standards: Set expectations for data quality, freshness SLAs, consent/compliance requirements, and incident response across identity and activation pipelines.

Team & Stakeholder Management

• Technical Advocacy: Serve as a primary bridge between marketing teams and engineering, ensuring the marketing technologies are technically optimized to support the businesses growth and retention goals.

• Direct Management: Lead and mentor product managers, including a Junior PM focused on Audience Relationship initiatives.

• Drive Operational Adoption: Partner with brand and marketing teams to ensure platform tools are fully adopted, driving a cultural shift toward unified, efficient, customer data-backed architecture.

• Cross-Functional Problem Solving: Lead resolution when business objectives, user experience, and technical capabilities conflict.

The Role's Minimum Qualifications and Job Requirements:

Education: Bachelor's degree preferred and/or equivalent experience.

Experience: 7+ years in digital product management, with a strong track record in mobile app development and consumer engagement strategies.

Specific Knowledge, Skills, Certifications and Abilities:

• Demonstrated experience launching and scaling high-profile mobile products; DTC, media, or lifestyle brand experience is a strong plus.

• Deep understanding of mobile analytics, growth levers, A/B testing, and agile product processes.

• Proven leadership skills with a successful track record of managing and mentoring product managers and cross-functional stakeholders.

• Exceptional communication and presentation skills, with the ability to align and influence at all levels of an organization, including C-suite executives.

• A passion for innovation in the media space and a strong orientation toward outcomes, user needs, and brand integrity.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.