We are a leading provider of quality used construction equipment, committed to excellence in service and customer relationships. As part of our growth strategy, we are seeking a Marketing & E-Commerce Manaager.
Position Overview:
The Marketing & E-Commerce Manager is responsible for executing and managing day-to-day e-commerce operations, digital marketing activities, and brand implementation across all online and print channels. This hands-on role plays a critical part in driving online sales, maintaining brand consistency, and supporting company-wide marketing initiatives.
Working closely with the Director of Marketing, Procurement & Technology, this position focuses on execution, optimization, and continuous improvement of e-commerce and marketing programs, while also providing support for advertising, promotions, product launches, events, and other marketing activities.
Specific Tasks and Responsibilities:
- Brand & Marketing Execution
* Implement and maintain brand standards across the website, email marketing, digital advertising, online promotions, and print media.
* Create, update, and manage marketing assets including banners, landing pages, email campaigns, catalogs, calendars, and promotional materials.
* Support advertising campaigns, promotions, trade shows, open houses, vendor events, and sales support materials.
* Coordinate with graphic designers, web designers, vendors, and internal teams to ensure accurate and timely execution of marketing projects.
* Assist with the development and maintenance of marketing materials, product content, and digital sales tools.
E-Commerce Operations & Website Management
* Manage day-to-day e-commerce operations to ensure website functionality, accuracy, and strong user experience.
* Maintain product listings including pricing, images, specifications, promotions, and content.
* Develop and manage content calendars, website updates, and landing page deployments.
* Conduct regular quality assurance checks to ensure accuracy, compliance, and brand standards.
* Monitor website performance, online sales trends, and customer behavior, and recommend improvements.
* Research e-commerce tools, trends, and best practices to improve performance.
Marketing & Customer Engagement
* Execute SEO, SEM, email marketing, and online promotional initiatives to increase traffic and conversions.
* Oversee the Frank's Supply internet and email customer service response system, ensuring timely and professional responses.
* Directly supervise personnel responsible for online customer inquiries and digital engagement.
* Prepare surveys, reports, and performance tracking related to marketing and e-commerce efforts.
* Manage the production of print marketing media including the annual calendar, catalogs, and specials magazine.
Team Leadership & Collaboration
* Provide hands-on leadership and daily support to the Digital Marketing Team and web merchandising functions.
* Prepare and assign work schedules, priorities, and tasks related to e-commerce and digital marketing activities.
* Collaborate with Inside Sales, Outside Sales, Purchasing, Accounting, Shipping & Receiving, Vendors, and Management to support company initiatives.
* Attend management meetings, sales meetings, training sessions, and company events as required.
* Support cross-functional projects and initiatives led by the Director of Marketing, Government Sales, Procurement & Technology.
Qualifications:
- Required
* 3-5 years of experience in e-commerce, digital marketing, or brand-related roles.
* Strong hands-on experience with website management, content management systems, and digital marketing tools.
* Working knowledge of SEO/SEM, email marketing platforms, and basic analytics.
* Proficiency with Microsoft Office and relevant marketing software.
* Strong organizational, time management, and problem-solving skills.
* Excellent written, verbal, and interpersonal communication skills.
* Ability to manage multiple tasks and priorities in a fast-paced environment.
Preferred
* Bachelor's Degree in Marketing, Business, Communications, or a related field.
* Experience supporting B2B or industrial distribution marketing efforts.
Working Conditions & Physical Requirements:
* Regular use of computers and digital systems.
* Frequent collaboration with internal teams, vendors, and customers.
* Fast-paced work environment with deadlines and shifting priorities.
* Occasional overtime and short-notice schedule adjustments.
* Ability to stand for extended periods, climb stairs, and perform overhead reaching.
* Ability to lift up to 70 pounds occasionally.
* Moderate job stress related to performance expectations and customer needs.
What We Offer:
- Competitive compensation and benefits package.
- A collaborative and supportive work environment.
- The opportunity to make a significant impact in a growing industry.
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Frank's Supply Company, Inc.
Depending on experience - Vacation & Sick leave, Health, Dental & Life Insurance, Company match on 401(k)
May 13, 2026