Lead Generation Specialist (B2B Inside Sales)

• Bachelor's degree in marketing, business, engineering, or related fields preferred
• 2+ years of relevant experience in inside sales, sales development, or lead generation.
• 2+ years of experience selling training courses or related is highly desired
• Comfortable contacting prospects via phone calls, emails or other channels, adhering to the planned outreach schedule
• Experience with CRM tools - e.g., Salesforce, HubSpot (Preferred)
• • Familiarity with outbound prospecting tools - e.g., LinkedIn Sales Navigator, ZoomInfo, Industrial Info Resources, ConstructConnect (Preferred)
  • Proven track record of meeting or exceeding sales targets
  • Strong communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Strong organizational skills and attention to detail
  • Ability to handle rejection and maintain a positive attitude
  • Intermediate knowledge of Microsoft applications, including Excel, Word, and PowerPoint

  SKILLS AND COMPETENCIES

  • Negotiation: Ability to engage decision-makers, manage objections, and fill training service enrollment effectively while balancing customer needs and business objectives
  • Prospecting: Ability to identify and develop new business opportunities through outbound outreach, cold calling, email campaigns, and networking
  • Value selling: Ability to understand customer challenges and recommend tailored electrical safety training solutions aligned to compliance and operational needs
  • Communication: Ability to clearly articulate technical training value propositions to both technical and non-technical stakeholders
  • Relationship building: Ability to establish and maintain strong client relationships with safety, operations, and procurement teams to support long-term engagement
  • Pipeline management: Ability to manage multiple leads simultaneously through the full sales cycle from initial contact to closed order
  • Results orientation: Ability to consistently meet or exceed sales targets and KPIs through disciplined execution and follow-up
  • Collaboration: Ability to work effectively with marketing, sales and Shermco's training services team
  • Compliance awareness: Ability to understand and position training in relation to industry safety standards across North America
  • Organization: Ability to prioritize tasks and manage time effectively in a high-volume, fast-paced sales environment
  • Resilience: Ability to handle rejection, maintain motivation, and persist through complex sales cycles
  • Business acumen: Ability to understand customer operational environments and align training solutions with business and safety objectives

  KEY PERFORMANCE INDICATORS (KPIs)

  • Number of leads generated
  • Conversion Rate (Lead Opportunity)
  • Conversion Rate (Opportunity Order)
  • Call Activity (# Calls/Week)
  • Orders ($ Revenue)

OTHER REQUIREMENTS

• Must pass a pre-employment drug test and periodic, unannounced random drug tests.
• Must pass a pre-employment criminal background check.
• All offers are conditioned on acceptable results from a background check and drug and alcohol screening.

EQUAL OPPORTUNITY EMPLOYER | DRUG-FREE WORKPLACE

Shermco is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Shermco is a drug-free workplace.

NO AGENCIES PLEASE