Associate Director of Digital Marketing

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

The Office of Enrollment Communications (EC) leads the strategy and execution of the University's enrollment marketing efforts by planning and implementing marketing and communication projects that further University enrollment goals throughout the student lifecycle.

The department's work includes strategic planning and project management for all kinds of mass communications including web, email, print collateral, direct mail, digital and print advertising, signage, and comm flows. We create on-brand, cohesive messaging for undergraduate and graduate students, on-campus and online, traditional and adult learners, specifically:

The Associate Director of Digital Marketing partners closely with the Director of Enrollment Communications as the office's second strategic leader, planning and executing digital marketing across email, social, web, and paid media channels. They will work to ensure the department's work reflects industry best practices while supporting University enrollment goals.

This individual will maintain and enhance our reporting frameworks and digital advertising workflows, including monthly analytics report distribution. They are closely involved with leveraging and optimizing marketing technology platforms: managing websites via WordPress, monitoring site traffic and ad analytics with GA4, and overseeing emails, portals, and reports in our Slate CRM. The Associate Director will serve as a subject matter expert and consultant to academic units and campus partners, offering guidance on digital marketing strategy, CRM capabilities, and communication best practices.

They will also function as a key liaison to our digital advertising agency partner, maintaining our annual media plan, reviewing media recommendations, evaluating performance, and ensuring alignment with goals. They are expected to possess and maintain familiarity with marketing and higher ed industry trends, and to maintain a spirit of innovation that drives the team forward.

BACHELOR'S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.

It is preferred that candidates for this position possess a Master's Degree + at least 5 years professional marketing experience, or a Bachelor's Degree + at least 7 years professional marketing experience. Experience should include:

Additional preferred qualifications: