POSITION OVERVIEW: Provides strategic advisory leadership and advanced planning expertise that guides enterprise event marketing strategy, optimizes integrated marketing initiatives, and ensures event content is aligned with brand priorities, audience needs, and long-term business goals. ESSENTIAL FUNCTIONS:
Develops advanced strategic recommendations to optimize integrated marketing and event strategies that drive engagement, differentiation, and measurable impact. Conducts market, audience, and trend analysis to inform long-term event strategy frameworks and investment priorities. Provides senior-level advisory support for complex market assessments, competitive intelligence analysis, and event-related business cases. Prepares data-driven strategic recommendations for leadership using industry benchmarks, market research, and predictive insights. Designs, maintains, and evolves planning frameworks, methodologies, and strategic tools used across event and marketing teams. Ensures consistent adoption of event planning standards, measurement models, and strategic guidelines across functions. Develops and refines strategic measurement models to assess event return on investment and overall marketing effectiveness. Analyzes performance data to identify optimization opportunities and inform continuous improvement of event strategy and execution. Owns event content strategy, including agenda architecture, speaker strategy, and storytelling frameworks. Ensures all event content aligns with brand positioning, strategic priorities, and audience expectations while supporting integrated marketing objectives. Comply with all applicable laws/regulations, as well as company policies/procedures. Perform other duties as assigned.
Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. QUALIFICATIONS:
Bachelor's degree from a four-year accredited college or university Seven (7) years of experience in strategic marketing, event strategy, content development, or related disciplines Demonstrated experience in strategic analysis, project management, and event planning Extensive experience in competitive intelligence, performance measurement, and enterprise-level event strategy
Work CONDITIONS:
EST FedEx Freight, Inc
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans. If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please e-mail at hrasupportteam@fedex.com. FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
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FedEx Freight
May 13, 2026