Marketing Manager III

Join Aquent, a leading talent solutions partner, in supporting a prominent global technology company that is transforming the digital entertainment landscape. Our client is at the forefront of innovation, dedicated to delivering unparalleled experiences to millions worldwide. This is an exciting opportunity to contribute to a team that values creativity, data-driven decisions, and measurable outcomes, directly impacting the growth and success of a beloved digital service.

Are you a marketing powerhouse who thrives on building and scaling impactful growth programs? We're searching for an exceptional individual to join our client's dynamic team, where you'll be instrumental in driving global promotions and acquisition campaigns for a popular digital entertainment service. This role offers the chance to conceptualize, launch, and analyze campaigns, experimenting with new approaches and collaborating across diverse teams to achieve significant business growth. Your expertise will directly shape how new users discover and engage with the service, making a tangible difference in its global reach and success.

**What you'll do:**

* Lead the conceptualization, setup, launch, and performance analysis of global promotional and acquisition campaigns.

* Develop growth programs with a rigorous, engineering-like approach, focusing on hypotheses, instrumentation, iteration, and measurable outcomes.

* Manage the analytical relationship with data science teams and drive financial modeling in partnership with finance stakeholders.

* Design and implement experimentation frameworks to significantly impact key business metrics.

* Oversee the concept and creative development of compelling and effective marketing content.

* Collaborate with local teams to establish robust processes and mechanisms for scaling global promotions efficiently.

* Ensure all campaigns maintain the service's brand and voice, effectively highlighting the unique value proposition for all partners.

* Forecast, track, and report on campaign effectiveness metrics and overall ROI to internal stakeholders.

* Drive continuous experimentation to gather insights on offer, creative, and messaging effectiveness, documenting results and sharing best practices globally.

* Engage daily with channel, creative, legal, finance, product, and data teams to ensure seamless campaign execution and strategic alignment.

**Must-Have Qualifications:**

* 7+ years of progressive marketing experience, with a strong focus on acquisition and promotional campaigns.

* Proven ability to build growth programs with a data-driven, iterative, and measurable approach.

* Demonstrated experience owning analytical relationships and driving financial modeling.

* Expertise in designing and implementing experimentation frameworks that move key business metrics.

* Strong product marketing knowledge, including working with product teams, conducting experiments, crafting strategy, and performing campaign performance analysis.

* Extensive experience with A/B testing and broader experimentation methodologies.

* Ability to independently write comprehensive marketing strategies.

* Proficiency in processing and analyzing large volumes of data.

* Exceptional communication skills, both written and verbal.

* Proven capability to operate independently and effectively manage multiple, diverse aspects of campaigns simultaneously.

* Experience within leading global technology companies, media/entertainment, or fast-paced digital service providers is highly valued.

**Nice-to-Have Qualifications:**

* Ability to write SQL queries.

* Experience with project management software.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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