Vice President, Digital Media

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM:

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

The Vice President, Digital Media is a senior leader responsible for setting the vision and driving the strategy, activation, and optimization of all digital media investments across paid, owned, and earned channels to deliver brand growth, subscriber growth and LTV for a subscription based business. This role oversees multi-channel media planning and buying (programmatic, search, social, video/CTV, affiliates, retail media, and emerging platforms) and leads a high-performing team in close partnership with our Lifecycle, Product, Data/Analytics, and Finance teams respectively.

What you'll do:

• Deliver efficient subscriber growth and revenue through digital media, hitting targets for net adds, CAC and LTV: CAC.

• Orchestrate media to support the full subscriber lifecycle: acquisition, onboarding, engagement, upsell, and win-back.

• Build a modern, data-driven media engine that uses experimentation, automation, and first-party data to scale efficiently.

• Define the digital media vision and multi-year roadmap to support subscriber growth, retention, and brand health.

• Own full-funnel media strategy and execution across paid social, programmatic display/video, CTV/OTT, paid search, affiliates/partnerships, and emerging performance channels.

• Design and manage audience strategies tailored to subscription dynamics (prospects, trials, active subs, at-risk, churned) in partnership with CRM/Lifecycle and Data teams.

• Manage the digital media budget, including annual planning, in-year reallocation, pacing, and scenario modeling based on CAC and LTV targets.

• Establish and track core media and subscription KPIs (e.g., CAC, LTV, LTV:CAC, retention cohort curves, trial-to-paid conversion rate, and contribution margin.

• Build and continuously evolve a test-and-learn roadmap (channels, audiences, offers, pricing tests, creative, funnels, landing pages) to drive step-change improvements in performance.

• Partner with the Product & Technology team to optimize the end-to-end acquisition funnel (signup flows, trials, offers).

• Collaborate closely with Brand and Creative on messaging frameworks, offer positioning, and asset production optimized by channel and audience.

• Oversee agency and vendor relationships (media agencies, DSPs, measurement partners, identity platforms, attribution/MMM vendors, affiliate networks).

• Champion the use of first-party data, propensity models, and identity solutions to drive more precise targeting and personalization while maintaining compliance with privacy regulations.

• Ensure robust measurement and reporting, including multi-touch attribution where viable, geo/holdout tests, incrementality studies, and support for marketing mix modeling.

• Translate performance, insights, and risks into clear narratives and recommendations for the C-suite and Board-level reporting.

• Build, lead, and mentor a high-performing team (media strategy, channel owners, ad operations, and analytics partners), setting clear goals and accountability.

What you'll need:

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.

• 15+ years of experience in digital media or performance marketing, with meaningful experience in subscription or recurring-revenue businesses (e.g., streaming, SaaS, telecom, utilities, membership, DTC subscription)

• 8-10 years of people leadership, with a track record of building, coaching, and scaling high-performing teams.

• Proven track record of owning large digital media budgets and delivering efficient subscriber growth with strong LTV:CAC economics.

• Deep expertise in media strategy and execution across programmatic, paid social, paid search, video/CTV, and other performance channels, ideally within a complex, multi-channel environment.

• Strong command of media measurement, analytics, and experimentation (attribution, incrementality, MMM, A/B testing).

• Hands-on familiarity with major ad tech platforms (DSPs, ad servers, verification, analytics; experience with CDP/DMP and identity solutions is a plus).

• Demonstrated ability to lead cross-functional initiatives and influence at the C-suite level.

• Excellent communication, storytelling, and stakeholder management skills, with the ability to distill complexity into clear, executive-ready narratives.

• Strategic thinker with strong business and financial acumen.

• Data-driven and highly analytical, comfortable with dashboards and quantitative decision-making.

• Expert in digital media platforms, optimization levers, and industry best practices.

• Inclusive, empowering people leader who can scale and upskill a team.

• Comfortable operating in a fast-paced, ambiguous environment and leading through change.

• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $207,800 to $286,350 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.