Digital Strategy Lead

Plano, Texas | Yarmouth, Maine

10-25%

• Translate business and marketing objectives into clear digital marketing strategies that define the role of digital channels within integrated marketing campaigns.
• Partner with business marketing teams to evaluate campaign briefs and ensure they provide the clarity and strategic direction needed for effective digital activation.
• Define campaign goals, audience strategies, and channel roles that support broader marketing and business objectives.
• Provide strategic guidance on how digital channels work together to create cohesive audience experiences across campaigns.

• Serve as the primary day-to-day digital marketing lead for external advertising agencies across assigned business units.
• Guide agency partners in developing digital media strategies and plans that align with campaign goals, audience strategies, and budget parameters.
• Lead campaign optimization discussions with agency partners, ensuring performance insights are translated into actionable adjustments.
• Monitor campaign pacing and ensure digital media investments remain aligned with approved budgets.
• Review agency reporting and invoices for accuracy and alignment with campaign activity.

• Collaborate with channel specialists and cross-functional marketing partners to ensure digital channels are integrated effectively within broader marketing campaigns.
• Coordinate campaign timelines, digital activation plans, and execution milestones to support successful campaign launches.
• Ensure consistent messaging, audience targeting, and campaign alignment across digital marketing channels.
• Identify opportunities to improve campaign performance through optimization, testing, and strategic adjustments.

• Define campaign measurement frameworks that connect digital performance metrics to broader marketing and business outcomes.
• Partner with the analytics team to interpret campaign performance data and identify actionable insights.
• Develop and deliver clear post-campaign readouts that translate performance results into business-focused narratives.
• Provide stakeholders with meaningful performance context, highlighting learnings and recommendations to improve future campaigns.

• Serve as a trusted digital marketing advisor to business marketing teams, helping stakeholders understand how digital strategies support campaign objectives.
• Build strong relationships with internal partners, including creative services, business marketing teams, analytics, and marketing leadership.
• Provide digital marketing perspective and guidance during campaign planning discussions and cross-functional meetings.
• Identify opportunities to improve digital campaign planning processes, collaboration models, and campaign effectiveness over time.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-10 years of experience in digital marketing, media strategy, or campaign planning.
• Experience working with external advertising agencies and managing campaign execution across digital channels.
• Strong understanding of digital marketing channels including paid media, search, social media, and email marketing.
• Experience managing campaign budgets and monitoring campaign pacing and performance.
• Ability to synthesize complex data and translate marketing performance insights into clear, actionable recommendations.
• Strong communication and presentation skills, with the ability to simplify complex topics for diverse audiences.
• Proven ability to collaborate across teams and influence stakeholders in a cross-functional environment.
• Familiarity with digital marketing platforms and analytics tools (e.g., Google Analytics, advertising platforms, or marketing automation tools) is preferred.
• Experience supporting digital marketing for enterprise software or SaaS organizations in complex B2B environments is a plus.