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Sr Dir, Sales

Forrester Research, Inc.
$156,000 - $234,000We're a network of knowledge and experience leading to richer, fuller careers. Here, we're always learning. Whether you want to hone your strengths or discover new ones,
United States, Massachusetts, Cambridge
60 Acorn Park Drive (Show on map)
Apr 14, 2026

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About this Role:
Forrester is looking for a Sales leader who excels at people, business, and thought leadership. The Senior Sales Director leads a team of six to eight individual sales professionals and drives team success by guiding the creation and execution of team members' strategic account plans. This individual will ensure each team member's activity, skills development, and bookings goals are planned and met on a monthly, quarterly, and annual basis. The Sales Manager will focus the team on serving, retaining, and growing small to midsize accounts within large Fortune 1000 companies with substantial growth potential, and developing the strategic selling skills of the team. This individual enables team success through creating and maintaining a collaborative, winning team culture, continuously coaching team members, managing his/her business effectively, and involvement in key meetings with clients.

Job Description:

  • Achieve overall team sales goals.
  • Coach and motivate individual team members.
  • Develop team members for current and future opportunities.
  • Leverage art and science to forecast accurately on a monthly and quarterly basis
  • Hire and develop new team members for future growth.
  • Analyze sales forecasts and pipelines.
  • Collaborate with other Forrester departments and sales teams to enrich business.
  • Maintain a proper product mix ratio.
  • Lead team members in the adoption of new skills (e.g., social selling).
  • Utilize the Forrester CRM system, data, and sales methodology.
  • Act as a role model and leader within the sales organization. Promote a "can do" culture and positive environment, advise reps on accounts, answer questions, and provide assistance when necessary.
  • Assist, when necessary, with presentations to clients and prospective clients.
  • Manage the region as a business with appropriate expense and budget controls.
  • Coach and train reps on new products, systems, and strategy.

Job Requirements:

  • A bachelor's degree.
  • Fifteen years of sales experience, with a minimum of five years of first-line sales management experience.
  • Executive presence
  • Proven experience managing large accounts, achieving revenue goals, and managing sales strategies
  • A strong track record of sales management in both sales target attainment and people/team development.
  • Strong high-level relationship skills.
  • Demonstrated success in designing and implementing tactical sales initiatives through data and empirical analysis.
  • The ability to thrive in a team selling environment.
  • Coaching and mentoring skills.
  • The ability to travel to local and regional client accounts with sales reps as needed.

Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate's primary work location, experience, training, education, and credentials.

Base salary range: $156,000 - $234,000

We're a network of knowledge and experience leading to richer, fuller careers. Here, we're always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It's a place where everyone is given the tools, support, and runway they need to go far. We'll be right there beside you, every step of the way.

Let's be bold, together.

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FLSA Status:

Exempt

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.

Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.

Benefits at a Glance

Benefits at a Glance - Cambridge

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