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Sales Manager- Western US

Alta Equipment Company
vision insurance, paid holidays, 401(k)
United States, California, Los Angeles
Apr 08, 2026

Ecoverse delivers a full line of environmental processing equipment and is the premier distributor of organic/environmental recycling and processing machines in North America. We serve the compost, soil, wood recycling and waste sectors, among others.


As the master distributor for many of Europe's top manufacturers in the space, we are at the forefront of an exciting, growing, and interesting industry.


We provide our employees with the following tools and resources to be successful:



  • Training
  • Outstanding benefits package (Medical, Dental and Vision insurance, plus much more!)
  • 401(k) with match
  • Competitive wages
  • Paid holidays/PTO

Ecoverse is seeking a driven, strategic, and customer-focused Sales Manager, Western U.S. to lead equipment sales growth across a large and dynamic territory. This role is responsible for developing new business, strengthening dealer and customer relationships, identifying market opportunities, and driving revenue for Ecoverse's portfolio of environmental and crushing and screening equipment.


The Sales Manager will serve as a sales leader for the Ecoverse brand in the western U.S. The ideal candidate combines strong sales instincts with technical credibility, market knowledge, and the ability to manage a geographically broad territory with discipline and energy. The expected base salary for this role ranges between $150,000-$170,000 per year dependent on candidate experience, including bonus/commissions.


Key Responsibilities



  • Drive sales growth across the Western U.S. territory, including CA, OR, WA, NV, UT, AZ, NM, CO, MT, and ID.
  • Support the field sales team through the full sales cycle from lead generation and qualification through quoting, negotiation, closing, and follow-up.
  • Support the dealer and distribution network with training, sales support and other commercial marketing and sales opportunities.
  • Work with internal and external resources on product support opportunities.
  • Develop and execute a territory sales strategy to achieve and exceed revenue, margin, and market share goals.
  • Prospect for new customers and cultivate long-term relationships with existing accounts.
  • Identify opportunities in environmental and crushing and screening markets.
  • Conduct customer meetings, site visits, equipment demonstrations, trade show participation, and territory travel as needed.
  • Maintain a healthy sales pipeline and accurate forecast through CRM and regular reporting.
  • Monitor market activity, competitor developments, customer trends, and regional regulatory or industry developments affecting demand.
  • Recommend product positioning, promotional efforts, and market development initiatives based on territory insight.
  • Represent Ecoverse professionally and credibly in the field, at industry events, and in customer-facing settings.


Qualifications



  • 5+ years of outside sales experience, preferably in heavy equipment, environmental equipment, crushing and screening equipment, or a related field.
  • Bachelor's degree in business, marketing, engineering, environmental sciences, or a related field preferred. Equivalent industry experience will also be considered.
  • Proven track record of meeting or exceeding sales targets in a large geographic territory.
  • Strong understanding of consultative selling and complex capital equipment sales cycles.
  • Ability to build relationships with a wide range of stakeholders, from owner-operators to municipal leaders and procurement teams.
  • Strong communication, presentation, negotiation, and closing skills.
  • Self-starter with strong territory planning, time management, and organizational discipline.
  • Comfortable with frequent travel throughout the assigned region.
  • Proficiency with CRM systems, Microsoft Office, and standard business reporting tools.
  • Valid driver's license and ability to travel extensively by car and air.


Preferred Experience



  • Experience selling environmental and / or crushing and screening equipment.
  • Familiarity with composting, organics recycling, C&D recycling, biomass, mulch, or waste industry operations.
  • Experience working through dealer networks and direct sales channels.
  • Exposure to large regional and national account procurement processes.
  • Exposure to public sector or municipal procurement processes.


Core Competencies



  • Territory development
  • Relationship management
  • Capital equipment sales
  • Strategic prospecting
  • Technical sales aptitude
  • Forecasting and pipeline management
  • Dealer and distribution channel support
  • Problem solving and customer responsiveness


What Success Looks Like



  • Consistent achievement of territory sales goals.
  • Growth in the dealer network, and strong relationships with existing dealers.
  • Accurate forecasting and disciplined sales execution
  • Strong representation of the Ecoverse brand and value proposition in the field

About Alta:


Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.



If you have a passion for excellence and are ready to make a difference within our organization, we're ready for you. Whether it's selling the world's-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.



At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a "Top Work Place USA", our employees across North America are committed to excellence. It's the Alta way.



So, let's start the conversation. Click the link to apply and begin the journey of a lifetime.


What We Look For:


At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one's profession through additional training and learning.



Other Opportunities at Alta:


Please visit our careers page at altg.jobs to view other openings that may be of interest to you!


Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact recruiting@altg.com immediately!

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