New

CRM Strategy

TEKsystems
$68.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, Colorado, Denver
Mar 20, 2026
Overview: This role supports the development of a directtopatient engagement strategy, designing integrated, omnichannel journeys that strengthen patient relationships, improve retention, and enhance the overall patient experience. The position drives engagement strategy and campaign framework development across key lifecycle moments, translating patient needs, business objectives, and data insights into scalable programs. Engagement journeys may include moments such as onboarding, the first 90 days, hospitalization, and reengagement. The role partners closely with CRM, digital marketing, product, and crossfunctional stakeholders to shape integrated patient strategies across channels including email, SMS, direct mail, and digital product experiences. This position focuses on strategic journey design and campaign frameworks, collaborating with technical teams responsible for execution within enterprise marketing technology platforms such as Salesforce Marketing Cloud. Core Responsibilities: Omnichannel Engagement Strategy * Lead development of patient engagement journey strategies that support education, engagement, and retention goals * Translate business objectives and patient needs into scalable engagement strategies, defining communication cadence, channel mix, and messaging hierarchy for execution partners * Shape integrated strategies across email, SMS, direct mail, and digital product experiences in partnership with marketing and product stakeholders * Contribute to the evolution of a cohesive, patientcentered omnichannel engagement approach * Guide creative content development to ensure messaging aligns with brand standards and patient care principles Personalization & Data Strategy * Identify opportunities to leverage patient data, segmentation, and behavioral signals to deliver more relevant, personalized communications * Partner with analytics and data teams to inform audience strategy, journey triggers, and measurement frameworks * Support a testandlearn approach, optimizing messaging, channel mix, and journey design over time * Apply systems thinking to improve engagement effectiveness through journey architecture, segmentation strategy, and channel orchestration Marketing Technology & CRM Partnership * Translate engagement strategies into executable requirements in partnership with CRM and marketing operations teams * Provide strategic oversight of journey design while technical teams manage campaign execution and journey builds * Review journey architecture, segmentation logic, and campaign builds to ensure alignment with strategic intent * Collaborate with technical partners to improve lifecycle campaign scalability and capabilities Required Skills & Experience * 5+ years of experience in lifecycle marketing, customer strategy, omnichannel engagement, or integrated marketing management * Proven ability to lead complex marketing initiatives from ideation through briefing and delivery while partnering with creative and technical teams * Strong ability to translate complex data and concepts into clear, compelling narratives for patients and executive stakeholders * Solid understanding of customer data, segmentation strategies, and personalization frameworks * Experience partnering crossfunctionally with product, data, analytics, or technical teams Preferred Experience * BG in healthcare, patient engagement, or regulated industries * Familiarity with CRM data architecture, eventbased triggers, and lifecycle segmentation * Experience designing lifecycle programs focused on retention, education, or behavior change Job Type & LocationThis is a Contract position based out of Denver, CO. Pay and BenefitsThe pay range for this position is $68.00 - $68.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace TypeThis is a hybrid position in Denver,CO. Application DeadlineThis position is anticipated to close on Mar 31, 2026. h4>About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.