Director, CommunicationsandAudienceStrategy

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director, Communications & Audience Strategy advances enterprise media effectiveness by developing customerdriven audience strategies, strengthening crossfunctional integration, and translating business goals into measurable media outcomes. The role guides the use of data, insights, and marketing technology to enhance targeting, improve customer quality, and optimize investment across the media funnel. Through strategic leadership and innovation, this position influences campaign performance, audience growth, and longterm media productivity.

What You Will Do

• Design a cohesive customer-based audience strategy across upper, mid, and lower funnel channels with emphasis on addressable media.
• Lead audience creation, activation processes, and application of marketing technology platforms.
• Partner with Customer Driven Insights & Activation to translate customer strategies into actionable paid media tactics.
• Collaborate with customer strategy, measurement, and analytics teams to uncover insights and inform performance enhancements.
• Identify and implement innovative processes and programs aligned with brand and retail growth priorities.
• Partner with agencies and analytics partners to evaluate customer quality, acquisition, and retention across attributed media.
• Guide teams on applying data and technology to support insight development, targeting, and campaign design.
• Assess first party data to provide strategic audience recommendations and build addressable audiences.
• Map existing and develop new communication strategies based on insights and technology capabilities.
• Translate business strategy into communications strategy and media investment recommendations.
• Consult on attribution and marketing mix modeling to optimize spend, channel mix, and ROAS.
• Develop testing agendas with analytics partners to measure effectiveness, discover opportunities, and reduce overlap.
• Lead innovation initiatives with Brand, Merchant, and Corporate Strategy teams to identify new ways of working.
• Create strategic roadmaps for innovation and advise on opportunities related to emerging platforms including Metaverse and Web3.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Audience Strategy Leadership: Designs and directs customerbased audience frameworks that integrate insights, media channels, and activation processes for measurable performance.

Data & Technology Application: Applies firstparty data, marketing technology, and peoplebased platforms to build addressable audiences and enhance targeting precision.

Media Strategy & Investment Planning: Connects business strategy to media recommendations, optimizing channel allocation and return on ad spend.

Attribution & Measurement: Partners with analytics to interpret modeling outputs, guide test design, and improve media productivity and customer quality.

CrossFunctional Collaboration: Builds strong relationships with strategy, analytics, brand, merchant, tech, and agency partners to align initiatives across the enterprise.

Innovation Development: Identifies and activates new programs, technologies, and frameworks that advance retail innovation and support futurefocused marketing.

Strategic Storytelling: Synthesizes complex data and processes into clear, actionable narratives that influence decisionmaking at senior levels.

Operational Process Excellence: Maps, structures, and refines workflows to drive clarity, scalability, and organizational alignment.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.