New

Sr. Manager, Brand & Market Engagement

Eastman Chemical Company
parental leave, paid time off, paid holidays, 401(k)
United States, Tennessee, Kingsport
100 North Eastman Road (Show on map)
Mar 14, 2026
Sr. Manager, Brand & Market Engagement Job Requisition ID: 56120 Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visitwww.eastman.com. Role Description The Senior Manager, Brand & Market Engagement is a senior leader responsible for shaping and operationalizing strategic communications, enterprise-level brand engagement, and market engagement. The role is tasked with integrating highly effective communications strategies into the business and enterprise. This leader ensures the company's brand, market presence, and go-to-market strategies are unified, insight-driven, and positioned for maximum impact across global markets. They set the vision and standards for integrated communications and market engagement excellence. They guide cross-functional teams through disciplined planning, optimize segment-level investment, and champion communications outcomes in the market. This role acts as a trusted advisor to senior business leaders, driving alignment on priorities, elevating marketing effectiveness, and empowering teams to deliver best-in-class, innovative marketing communications solutions. Responsibilities Market engagement, leadership, and innovation: * Translate business strategies, market dynamics and customer insights into clear, actionable communications strategies that deliver outcomes. * Serve as a thought leader on emerging marketing, industry trends, customer-engagement, and competitive dynamics, using these insights to develop innovative communications plans that drive measurable results. * Maintain a deep understanding of industry trends, customer needs, and competitive dynamics to inform enterprise and segment-level strategies * Leverage deep digital know-how to build strong digital elements into marcom strategies to drive measurable ROI Strategy & brand management: * Lead teams in developing integrated, multi-channel market engagement strategies grounded in unified brand storytelling, audience-centric communications, channel excellence, and modern marketing technologies that drive growth and strengthen brand positioning. * Act as a senior strategic advisor to business leaders, providing clarity, thought leadership, and counsel on brand, communications, and market engagement strategies * Guide teams in creating compelling messaging frameworks, brand narratives, and go-to-market plans grounded in customer value * Steward brand architecture and governance, ensuring consistent application of corporate and product brand standards globally * Translate complex strategic needs into clear briefs and stakeholder presentations that accelerate progress and drive decision making Communication, budget, execution, & relationship management: * Build trust and alignment with senior leaders across marketing, business, product, operations, and executive teams; navigate complex priorities and drive consensus * Oversee execution of complex, cross-functional marketing initiatives, ensuring strong planning, resource allocation, and budget discipline * Coach teams on communication excellence: including clear briefs, high-impact presentations, executive-ready narratives, effective customer communications and more * Ensure teams consistently deliver insight-driven recommendations that optimize channel mix, creative effectiveness, and engagement outcomes * Ability to effectively manage budgets and marketing investments based on strategic value, commercial needs, and market impact. * Guide teams in aligning marcom priorities with broader business goals, ensuring disciplined tradeoff management Value Management * Drive accountability for marketing performance, ensuring clear reporting of ROI, insights, and continuous improvement actions * Champion robust measurement frameworks, KPI development, and performance dashboards across all market engagement activities * Ensure accurate project planning, resource management, agency oversight, budget management, and prioritization across workstreams * Champion adoption of best practices, templates, scalable processes, and playbooks that improve speed, quality, and efficiency * Drive process optimizations among cross-functional teams to deliver efficiency and effectiveness Team Leadership & Talent Development * Empower teams to deliver strategic, innovative communications plans that advance business objectives and drive results * Lead and develop account team talent by creating a culture of strategic excellence, innovation, and continuous improvement * Build team capability around innovative strategic communications, new technologies, brand management, data-driven thinking, storytelling, integrated planning, and stakeholder influence * Foster cross-team collaboration to maximize team impact Qualifications Education & Experience * Bachelor's degree required. Preferred in marketing, communications, business, journalism or related field. * Experience: +12 years of marketing or communications experience preferred * B2B experience preferred, but not required Skills & Competencies: * Exceptional leadership skills including a track record of successfully mentoring and growing team capabilities * Ability to counsel senior executives with confidence, to create win-win outcomes in conflict scenarios * Strong ability to influence and guide cross-functional alignment, including ability to say 'no' * Consistently brings a positive, solutions-first mindset; diagnoses issues and delivers practical, timely resolutions * Expertise in modern marketing channels, analytics, digital platforms, AI and marketing technologies * Stellar influencing and negotiation skills with experience navigating complex organizational structures and multiple stakeholders * Excellent verbal and written communications, organization, budgeting, and management skills Preferred Tool Experience: * Asana * Proficient in Microsoft office - PowerPoint, Word, Excel * Salesforce - experience managing campaigns and cases The base salary range for this position is $140,000 to $192,500. At Eastman, we are committed to transparency and integrity in our compensation practices. Eastman includes salary ranges in some job postings to provide clear compensation information and to be compliant with state laws that require disclosure. Not all postings display ranges due to factors like location, market conditions, or position specifics. Compensation is based on qualifications and experience. Candidates are encouraged to discuss their salary questions during the interview process. Benefits Your total rewards go far beyond a competitive salary. When you join Eastman, you gain access to an exceptional suite of programs designed to protect your health, grow your wealth, and fuel your career. Compensation & Incentives * Base pay plus performance-based incentive opportunities that let you share in our success. Health & Wellness * Comprehensive medical, prescription-drug, and dental coverage-paired with a Health Savings Account option to help you save tax-free dollars for care today or in the future. * A robust menu of voluntary benefits-including vision, optional life, critical-illness protection, and more-so you can tailor coverage to fit your life. * Holistic wellness support: financial-planning tools, family-building assistance (adoption, pregnancy, and fertility resources), parental leave, and confidential Employee Assistance Program counseling. Retirement & Financial Strategies * 401(k) with a company match-plus an additional annual retirement contribution from Eastman to accelerate your long-term savings. Time Away * Eleven paid holidays, one personal day, paid time off, and paid vacation to recharge, celebrate, or handle life's moments. Growth & Development * Access to mentorship, learning resources, and leadership programs that empower you to thrive in your current role and chart the next steps in your career. At Eastman, we invest in the whole you-so you can bring your best self to work every day and build a future you're proud of. Eastman Chemical Company is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law. Eastman is committed to creating a powerfully engaged workplace, where everyone can contribute to their fullest potential each day. Job Segment: Senior Brand Manager, Marketing Communications, Communications, Brand Manager, Branding, Marketing