Regional Sales Manager - Franna North America

Job Description:

Join our team at Terex and be part of a unique and exciting opportunity as we expand the Franna brand into the North American market. We are seeking a driven, technically minded Regional Sales Manager who will lead sales growth and dealer development for Franna's pickandcarry crane range across the United States and Canada.

At Terex we believe in fostering a vibrant and inclusive work culture where every person is empowered to thrive. We're dedicated to driving quality, innovation, embracing diversity, and creating an environment where everyone feels valued and respected. We're committed to excellence in everything we do, and we're seeking talented individuals who share our passion and values to join our team.

Franna is a renowned Australian manufacturer and brand of pick and carry cranes that has been a trusted name in the industry for over 40 years, holding over 90% of the market. In Australia, the term "pick and carry" is synonymous with Franna, a testament to the brand's reputation for quality, reliability, and innovation.

As part of Terex, Franna began its North American expansion in 2023, with the launch of the AT24 US model, and followed by the newly introduced FR19 US and AT44 US. These models have been specifically designed to meet the demands of North American customers, combining Franna's reliability with features tailored to the region's needs, providing exceptional lifting capacity, efficient operation, and the versatility needed for demanding worksites across industrial, mining, construction, and infrastructure sectors.

Franna is committed to its growth strategy in North America, backed by Terex's global manufacturing footprint and engineering resources. To support its growth in the region, Franna is supported by dedicated aftersales support team based in Louisville Kentucky and is expanding its network of authorized dealers and service centers across the North America.

As Franna strengthens its presence in North America, this is an exciting opportunity to represent a globally recognized brand that blends Franna's trusted legacy with the strength of Terex's global reach and resources. If you have a proven sales background, experience in the heavy equipment industry, and are eager to contribute to the growth of a respected global brand, we invite you to help drive Franna's success in North America.

The role of the Regional Sales Manager you will hands on "hunter", and you be responsible for all aspects of Franna sales activity across North America. This includes building the brand awareness, educating the market on the pick and carry concept, growing and developing the dealer network, and directly engaging with customers.

The successful candidate will spearhead market development for a category that is new to North America requiring a combination of technical understanding, strong communication skills, commercial acumen, and the tenacity to introduce a new product type into an established heavy equipment landscape.

You will have the tenacity and skill to take the Franna brand to the next level. To take on the exciting and challenging role you will need to be able to develop an annual sales plan, identify and target key customers, personally demonstrate the machine, respond to key technical questions, and comfortably discuss with potential buyers the advantages of owning a pick and carry cranes.

Job Duties

• Develop and implement a comprehensive North American sales and marketing strategy.
• Regularly review and refine the gotomarket model (direct, dealer, or hybrid).
• Establish sales targets with leadership and deliver accurate sales forecasts.
• Achieve sales order targets in line with business objectives.
• Appoint, onboard, and support new & existing dealers throughout the region.
• Develop and monitor annual business plans for each dealer, providing regular documented performance feedback.
• Coach, develop, and train dealer teams to enhance product knowledge and sales capability.
• Ensure all dealer accounts are contracted, compliant, and aligned to Terex standards.
• Support dealer sales activities including customer visits, demonstrations, and proposal development.
• Coordinate with internal teams to ensure dealers receive appropriate engineering, service, and technical support.
• Identify, target, and secure strategic customers across sectors such as construction, contracting, and rental.
• Build and maintain strong relationships with major accounts through direct sales activities.
• Provide guidance to dealers and end users on product applications, services, warranties, and technical aspects.
• Educate customers and dealers on product features, operational capabilities, and service support.
• Gather and analyze market intelligence, competitor information, and regional trends to identify new opportunities.

Experience & Qualifications, Skills & Abilities:

• Proven experience in sales, new business development, in heavy equipment, cranes or lifting solutions
• Experience of a dealer network within the Lifting business is preferred.
• Strong technical, sales and applications knowledge of similar equipment.
• Track record in negotiation and sales closure in capital equipment sales or similar.
• Excellent communication and interpersonal skills
• Commercially minded and innovative thinking
• Results driven and the ability operate independently.
• Able to travel abroad visiting manufacturing sites in India & Australia, as well as partners in Canada

Why Join Us

* We are a global company, and our culture is defined byour Values - Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship. Check out this video! The Terex purpose
* Safety is an absolute way of life. We expect all team members to prioritize safety and commit to Zero Harm.
* Our top priority is creating an inclusive environment where every team member feels safe, supported, and valued.
* We make a positive impact by providing innovative solutions, engaging our people, and operating in a sustainable way.
* We are committed to helping team members reach their full potential.
* Through innovation and collaboration, our vision remains forward-looking, and we aim to be a catalyst for change, inspiring others tobuild a better world for generations.
* We offer competitive salaries, Team Member bonus, hybrid working, private healthcare, holidays, 401k, life assurance, LinkedIn Learning, wellness and tuition reimbursement programs.
* For more information on why Terex is a great place to work click on the link! Careers | Terex Corporate

This above description is non-exhaustive and there may be additional duties in accordance with the role.
If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.
How to Apply: To apply for this role and view all available positions within Terex, please visit our careers page: http://jobs.terex.com
Terex is an equal opportunity employer and appointments are based on merit. We value diversity and welcome applications from all sections of our community.

Careers at Terex | Search Jobs and Apply Online

At Terex, you can find a long-term career, not just a job. Become part of a global team working with industry leading brands. We provide global career opportunities, competitive compensation and be...

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

About Terex:

Terex Corporation is a global leader in specialized equipment solutions, serving essential sectors such as emergency services, waste and recycling, utilities, and construction. Our diversified portfolio positions us in resilient, high-demand markets with strong long-term growth potential.

We design and manufacture advanced specialty vehicles-including fire, ambulance, and recreational vehicles-alongside waste collection vehicles, materials processing machinery, mobile elevating work platforms, and equipment for the electric utility industry. Through our global dealer, parts and service network and true value-creating digital solutions, we deliver best-in-class lifecycle support, helping customers maximize return on investment.

With a strong manufacturing footprint in the United States and operations across Europe, India, and Asia Pacific, Terex combines global reach with local expertise to capture opportunities worldwide. Our strategy is clear: exceed customer expectations, invest in innovation, leverage our diversified portfolio, and deliver consistent, profitable growth for our shareholders.

For more information, please visitwww.terex.com.

Additional Information:

We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact. We are committed to recruiting, engaging, developing, and retaining team members at all levels of our global workforce. Our culture is defined by our Terex Way Values - Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship. Our values are the driving force behind our commitment to maintain an inclusive, supportive, non-discriminatory, and safe workplace for all team members. To that end, we are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions.As an Equal Opportunity Employer, employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. If you are a qualified individual with a disability, including disabled veterans, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting the recruiting department (person or department) atGlobaltalentacquisitions@terex.com.

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.