Director I, Enterprise Social Media Strategy

The Opportunity:

UCF Strategic Communications seeks applicants for a Director I, Enterprise Social Media Strategy. The Director I, Enterprise Social Media Strategy provides leadership for how UCF shows up, listens, and engages across social platforms. Situated within University Strategic Communications, this role is responsible for setting the strategic framework that governs social as a core storytelling, reputation, and engagement channel-- ensuring UCF's brand is expressed with clarity, consistency, and boldness at scale.

In this role, impact is driven through strategic planning, enterprise governance, and insightinformed decisionmaking that elevates UCF's social presence across a large and decentralized institution. The Director leads enterprise social listening, engagement strategy, and issues management across all main brand social platforms, positioning social as a proactive tool for building enthusiasm, trust, and advocacy for UCF's mission and impact. Candidates with professional backgrounds in social media, communications, marketing, public relations, and digital strategy are strongly encouraged to apply, especially those who excel at driving brand narrative, developing governance frameworks, and guiding strategic decisionmaking across complex organizations.

Classification Title: Director, Social Media Communications I

Responsibilities:

• Establish and lead enterprise social media strategy, defining how UCF's brand, voice, and narrative are expressed across platforms in alignment with institutional priorities and brand standards.

• Develop and oversee a university-wide social media governance framework, including policies, playbooks, standards, and guidance that enable colleges and units to participate effectively while in alignment with the brand.

• Lead enterprise social listening and sentiment analysis, translating insights into strategic recommendations related to reputation, engagement, emerging issues, and audience perception.

• Serve as the lead for social media issues management, partnering closely across University Strategic Communications and with university leadership during sensitive or high-risk moments.

• Design engagement strategies that move audiences from awareness to belief to advocacy, using social platforms as a two-way channel for connection, responsiveness, and trust-building.

• Supervise and provide strategic direction to social media staff, ensuring alignment among the internal team and across the enterprise.

• Monitor emerging platforms, technologies, and cultural shifts to ensure UCF is poised to lead, remaining future-focused, relevant, and effective.

Minimum Qualifications:

Bachelor's or Master's degree and 8+ years of relevant experience, including 3+ years of leadership experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219(6).

Preferred Qualifications:

• Professional background in social media, communications, marketing, public relations, or digital strategy, especially within large, complex brands or multi-unit organizations.

• Demonstrated experience developing and implementing enterpriselevel social media governance, including policies, standards, and playbooks that support decentralized units while maintaining brand alignment.

• Experience guiding social media issues management or reputational communications in partnership with senior leadership and crossfunctional communications teams.

• Demonstrated leadership or supervisory experience, with the ability to set clear strategic direction and drive alignment across teams.

• Proficiency with content strategy and creation, including writing, visual storytelling, and familiarity with creative tools such as Adobe Creative Suite.

• Highly skilled communicator, with a demonstrated ability to express ideas with clarity and impact.

• Exceptional storytelling skills, with the ability to translate complex institutional priorities into clear, compelling narratives.

Special Instructions to the Applicants:

Applicant must be authorized to work for any U.S. employer, as sponsorship is not available for this position now or in the future.

Position requires a valid Class E driver's license. This position may involve driving to various locations on and off campus to conduct University business.

Classification Title: Director, Social Media Communications I

Are you ready to unleash YOUR potential?

As a next-generation public research university and Forbes-ranked top employer in Florida, we are a community of thinkers, doers, creators, innovators, healers, and leaders striving to create broader prosperity and help shape a better future. No matter what your role is, when you join Knight Nation, you'll play an integral role at one of the most impactful universities in the country. You'll be met with opportunities to connect and collaborate with talented faculty, staff, and students across 12 colleges and multiple campuses, engaging in impactful work that makes a positive difference. Your time at UCF will provide you with many meaningful opportunities to grow, you'll work alongside talented colleagues on complex projects that will challenge you and help you gain new skills, and you'll have countless rewarding experiences that go well beyond a paycheck.

Working at UCF has its perks!UCF offers:

• Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program

• Paid time off, including annual and sick time off and paid holidays

• Retirement savings options

• Employee discounts, including tickets to many Orlando attractions

• Education assistance

• And more...For more benefits information, view the UCF Employee Benefits Guide.

Dive into our Total Rewards Calculator to discover the diverse selection available to you, giving you a glimpse into the benefits that together shape your comprehensive rewards package at UCF.

Unless explicitly stated on the job posting, it is UCF's expectation that an employee of UCF will reside in Florida as of the date the employment begins.

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As a Florida public university, the University of Central Florida makes all application materials and selection procedures available to the public upon request.

UCF is proud to be a smoke-free campus and an E-Verify employer.

If an accommodation due to a disability is needed to apply for this position, please call 407-823-1336 or email onac@ucf.edu.

For general application or posting questions, please email talent@ucf.edu.