Director, Marketing - Provident Entertainment

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Director, Marketing at Provident Entertainment, you will play a key role in leading the marketing and branding direction for our incredible roster of artists & songs by developing innovative and effective marketing campaigns to deliver music to fans. Your time will be spent heavily on developing a creative vision and strategy for your assigned artist roster, resulting in increased music consumption, fan engagement and audience development. This position will support a roster of 8-10 artists spanning the full Provident Entertainment roster - including contemporary Christian, gospel, R&B and worship. This role requires interaction with members of senior management and other high-level internal and external contacts.

• Lead the thought and creation of branding strategy for assigned artists and projects, with an ongoing analysis of market conditions and marketing plan effectiveness.
• Create dialogue and collaborate with internal teams to design unique consumer-focused campaigns that support the growth of songs and artists.
• Oversee the strategic use of assigned marketing resources including budgets and in-house creative assets.
• Act as primary marketing liaison for assigned artist roster to internal teams and external partners, and in turn, develop and lead effective meetings that produce strategies, ideas and teamwork.
• Design strategy for assigned artists with consistent release planning, marketing campaigns and touring.
• Strategize release planning and anticipate project needs in advance of deadlines.
• Research and apply unique marketing opportunities to help support an artist brand.

• A people, idea and opportunity "connector" in the Christian / Gospel / Worship music industry with at least 5 years of marketing and branding experience (preferably obtained through label experience)
• A team player who has prior experience working with Christian/Gospel/Worship music and its consumers and the ability to work with artists in various genres and consumer bases
• A creative trust builder with strong verbal and written communication skills, with an ability to think strategically by pulling together information to form a plan, develop goals around that plan, and propel others toward those defined goals
• An agile thinker who can consciously shift priorities and focus areas when and how the situation requires it, showing an adaptability to pivoting thoughts, plans and processes
• An enthusiastic collaborator with demonstrated creative experience, including campaign oversight and team leadership in a creative arena, who is also able to effectively lead meetings, thoughtfully lead, guide and influence internal and external partners
• A motivating leader willing to unite teams and carve a path into uncharted territories

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.