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Key Account Manager

Wis-Pak, Inc.
life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k), profit sharing
United States, Wisconsin, Madison
Mar 07, 2026

Join the Team That Fuels Your Favorite Beverages

Would you like to work with some of the fastest growing beverage brands in the industry? The Wis-Pak Brands consist of on-trend, better for you, beverages like BUBBL'R Antioxidant Sparkling Water, Klarbrunn Sparkling, and Vita Ice!

Why You'll Love Working Here

We believe in taking care of our people. Here's what you can expect:



  • Generous Paid Time Off
  • Comprehensive Medical, Dental & Vision Coverage
  • Flexible Spending Accounts
  • Critical Illness & Accident Coverage
  • Life Insurance
  • Short & Long-Term Disability
  • 401(K) with Profit Sharing
  • Parental Leave
  • Tuition Reimbursement
  • Paid Holidays


About the Role

The Key Account Manager must be focused on growing Wis-Pak Brands through the effective selling and development of our beverage brands at the key account level. This position will be called on to:



  • Increase sales and distribution of Wis-Pak Brands through successful management of key customers at the national and regional level
  • Develop a strong promotional plan with key customers to drive success and expansion within the chain, including analyzing overlaps and competitive activity to maximize opportunities
  • Seek, build and maintain long-term trusting relationships with store managers, category managers, key account personnel, national sales managers, and buyers
  • Identify growth opportunities for Wis-Pak Brand sales and marketing initiatives including expansion of distribution in regional customers through the areas of distribution
  • Drive brand awareness through collaboration with key customer sales and marketing teams utilizing account specific assets, identifying marketing opportunities including sampling and digital programming
  • Drive Wis-Pak Brands strategic plan by working effectively with Regional Sales Managers to expand distribution in new territories by gaining key customer authorizations
  • Perform the analysis of sales and market/territory data to provide consultation and/or correction for under-performing markets and/or customers
  • Be educated on unique demographics within a customer's geography. Effectively positioning Wis-Pak Brands presence in each market and chain/store to drive sales
  • Assist with the selling-in of trade solutions, sampling activations, and shelf placement
  • Use rigid ethical considerations to guide decisions and act in accordance with Company values
  • Exhibit exceptional skills in customer service, time management, self-confidence, flexibility, analysis, accountability, practicality, presentation, and communication
  • Offer assistance in the development of an effective team to deliver the following:


    • Ensure voids are closed in key customers
    • Ensure product look and display is consistent with brand strategy, plan-o-gram compliance, overall appearance and above presentation standards of competitive products
    • Provide routine market intelligence on current market conditions and/or opportunities that may affect sales or category share of product. Collecting and reporting information on competitive products and service offerings to management




DISCLAIMER: The information listed above is not intended to be an all-inclusive job description. A full list of duties and responsibilities for this position is available upon request.

What We're Looking For

In summary, the Key Account Manager is responsible for developing business opportunities in key national and regional customers through all distribution models executing the overall sales strategy.

The focus of this development should be on assuring the long-term success of the Shareholders by developing a wholly-owned, nationally recognized and distributed beverage brands which enhance existing product portfolios.

REQUIREMENTS



  1. Bachelor's degree in business, marketing or related field is preferred.
  2. Seven years of sales experience, preferably in the beverage industry calling on the corporate level.
  3. Excellent organizational and presentation skills.
  4. Persuasive and diplomatic communication skills. Strong negotiation skills.
  5. Ability to think strategically and creatively design sales/marketing programs.
  6. High attention to detail and follow through.
  7. Strong analytical thinking ability.
  8. Ability to establish plans, prioritize and organize efforts to execute and meet goals.
  9. Strong problem-solving abilities.
  10. High level of integrity and honesty.
  11. Must be able to accommodate extensive travel - two weeks per month
  12. Must be able to report into the home office in Madison, WI when not traveling. If relocating, must be willing to relocate in a mutually agreeable timeframe.
  13. Express passion for our system, our brands, business and people - be a brand ambassador



Our Commitment to You

Wis-Pak/WP Beverage is proud to be an equal opportunity employer. We comply with EEOC regulations and use E-Verify to ensure employment eligibility.

Ready to make a difference? Join us and be part of a team that's refreshing the world--one bottle at a time.



Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
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