Lifecycle Marketing Manager

Are you a Lifecycle Marketing Manager looking to join one of the top companies in the Software Development industry?

Are you looking to further your career and grow?

Do you have experience in lifecycle marketing for B2B companies?

If you answered yes to those three questions, then apply today!

Acara Solutions seeks highly qualified candidates to work Remote with our client. Interested?

Here's what you'd do:

• The Lifecycle Marketing Manager will be responsible for executing the strategy to drive international customer ARPU growth and retention.
• This role is responsible for building upsell and activation nurtures for newly available products and automation that drives customer advocacy.
• This role is supported by marketing operations, analytics, and a best-in-class creative team.
• You will plan communication cadences in coordination with product availability, strategize customer upgrade pathways, write copy for email and in-app messaging, build Marketo programs, and scope requirements for Braze nurtures to be executed by internal resources.
• Lead the customer marketing execution of the TG3 upgrade and upsell lifecycle journeys, including developing all high-pain/high-value customer outreach and mass communications (email content, Pendo alerts).
• Operationalize the GTM strategy for new product launches in international markets (UberEats, JET, TDS, CandE, OO Pro & Website, Inventory, client IQ.
• This includes leveraging the proven U.S. playbook Shop PDP pages, announcement emails) and adapting it for local international parity.
• Marketing Infrastructure: Develop and deploy a regular product newsletter with feature updates and new product announcements.
• Create and manage evergreen, behavior-triggered marketing automation to improve the referral motion, with a top priority being the NPS-triggered referral campaign to drive advocacy worldwide.
• Support the goal of delivering 1.5k international referral opportunities by incentivizing advocacy and capitalizing on the high-trust nature of the global restaurant community.

Here's what you'll get:

Pay: $56.00 - $60.00 / hr.

Hours: 40 hrs/Week.

Length: Contract (6 months).

Sound like a good fit?

APPLY TODAY

About Acara Solutions

Acara is a premier recruiting and workforce solutions provider-we help companies attract and retain top talent. With a legacy of experience across industries worldwide, we partner with clients, listen to their needs, and customise visionary talent solutions that drive the business outcomes they seek. We leverage decades of experience to deliver comprehensive staffing solutions, including contingent staffing, direct placement, executive search, and workforce services, worldwide.

• Bachelor's Degree.
• Minimum 2 years of experience in lifecycle marketing for B2B companies.
• Minimum 2 years of experience working in a fast-paced environment, managing dependencies and anticipating risks (R&D delivery, Ecomm bandwidth).

• Deep understanding and technical expertise in Marketo, Pendo, and Braze.
• Good project management and organizational skills to manage multiple product launches and campaigns simultaneously.
• Ability to self-manage a roadmap and keep management informed weekly.
• Exceptional cross-functional collaboration skills to work effectively with Product Marketing, PMM, and Marketing Operations MOPS.
• Familiarity with client products.

Additional Information:

• Upon offer of employment, the individual will be subject to a background check and a drug screen.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.