Marketing Automation Manager

Overview:

The Marketing Automation Manager role presents a remarkable chance to lead world-class marketing automation initiatives! You will work closely with motivated groups in marketing, product, and technology to guarantee seamless management and improvement of automated marketing journeys within Salesforce Marketing Cloud (SFMC). Your contribution will be critical in delivering campaigns that support our business objectives and boost customer engagement.

Start = ASAP, mid March

Duration = 3-4 months with a possible extension beyond that

This is a fully remote role, working EST hours.

Key Responsibilities:

• Proficiency in Salesforce Marketing Cloud, encompassing Email Studio, Journey
• Builder, Automation Studio, Mobile Studio, Audience Builder, Data Cloud, and
• Distributed Marketing.
• Build, configure, test, and deploy automated, multichannel marketing
• campaigns aligned to business goals.
• Conduct comprehensive QA of workflows to validate logic, timing,
• personalization, and routing accuracy.
• Develop landing pages, forms, and data capture experiences using Cloud Pages
• and Smart Capture.
• Build and manage audience segmentation, including advanced segments in Data
• Cloud.
• Manage leadrouting and lifecycle automation through journeys and structured
• automation frameworks.
• Diagnose, troubleshoot, and resolve technical and datarelated issues to ensure
• flawless campaign execution.
• Partner with analytics, marketing and rev ops teams to evaluate campaign
• performance and provide data-based optimizations.
• Drive experimentation using A/B and multivariate testing methodologies to
• improve engagement, conversion, and overall campaign performance.
• Serve as a subject matter expert on marketing automation tools, staying current
• with platform updates and providing training and mentorship to team members.

Qualifications:

The ideal candidate for this role is exceptionally skilled in marketing automation with a proven track record in managing and delivering sophisticated marketing campaigns. You should have a deep understanding of marketing technologies and a passion for driving flawless implementation and optimization.

Education & Experience:

• Bachelor's degree or equivalent experience in Marketing, Communications,
• Advertising, or related field.
• Over 3 years of experience in Marketing Cloud working with intricate journeys featuring various decision splits driven by data updates in SF, AMPScript, and several data sources.
• Over 3 years of experience in Email Campaign Management and delivery leadership, including production and segmentation strategy.
• Proven experience with automation audience segmentation and A/B or multivariate testing.
• Knowledge of website analytics tools.
• Proficiency in HTML and CSS.
• Proficient in data segmentation (SQL, CDP tools) and data-driven campaign analysis.
• Proven campaign management experience defining targeting strategies that get results.

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