Director, Global Enterprise Events Narrative

The Opportunity

Adobe is seeking a visionary Director of Global Enterprise Events Narrative to redefine how we tell our AI story across global events, where strategic, high-impact conversations happen with global brands, C-suite decision makers, and industry thought leaders. This is a high-profile, strategic role that plays a critical part in advancing Adobe's enterprise narrative and strengthening executive relationships across industries.

In this role, you will craft and steward the overarching story that connects Adobe's innovation, vision, and technology at key events globally. You'll collaborate closely with global and regional stakeholders to bring Adobe's innovation and impact to life through compelling, customer-centric keynotes, breakouts, and event presence.

The ideal candidate combines strategic storytelling expertise with a strong executive presence, thrives in high-visibility environments, and brings a track record of building and scaling events with professionalism, clarity, and impact.

KEY RESPONSIBILITIES:

• Define, own, and evolve the global enterprise events narrative. Define a clear, compelling overarching event narrative that elevates Adobe's presence across all global enterprise events, ensuring consistency, clarity, and strategic alignment, while enabling flexibility for regional, industry, and audience-specific relevance.
• Translate enterprise strategy into event storytelling. Partner with enterprise marketing, product marketing, sales, and executive leadership to translate Adobe's enterprise vision, AI innovation, and customer value into powerful event moments (keynotes, sessions, panels, exec engagements, booth experiences, and more) for key customer groups
• Lead keynote development and narrative strategy across the enterprise events ecosystem. Help write and shape high-impact keynote narratives and speaker briefs, ensuring narrative cohesion across the full event ecosystem (flagship events, industry trade shows, regional forums, executive roundtables, speaking opportunities to name a few), ensuring every moment ladders back to the same story.
• Partner closely with regional and industry teams. Collaborate with regional marketing, industry marketing, and field teams to adapt the global narrative for local markets, balancing global consistency with cultural, industry, and audience nuance.
• Scale storytelling excellence globally. Create repeatable narrative frameworks, templates, and enablement tools that empower teams worldwide to execute consistently and with high quality at scale
• Measure and refine narrative impact. Partner with analytics and marketing teams to assess narrative performance and audience engagement, using insights and feedback to continuously evolve the story.

QUALIFICATIONS

• 12+ years of experience in enterprise storytelling, event strategy, brand narrative, or executive communications, with a strong focus on global and large-scale events
• Proven experience owning and scaling event narratives globally, including adapting a core story across regions, industries and audience types
• Demonstrated expertise in writing executive keynotes and shaping key speaking moments for senior leaders
• Deep familiarity with the full event ecosystem: flagship conferences, industry trade shows, executive forums, panels, speaking engagements, and more
• Exceptional storytelling, writing, and presentation skills, with proven ability to simplify complex technology and business value into compelling narratives that resonate with key customer groups
• Strong executive presence and comfort with working in highly visible, fast-paced, ambiguous environments
• Proven experience working closely with cross-functional teams across regions and industries

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.