Senior Copywriter

About MRM:

MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity- all to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We're committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.

MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

MRM New York is looking for an innovative, highly skilled Senior Copywriter with experience writing for a wide range of brands and formats. You'll be responsible for ideation, concept development, and implementation of creative copy across multiple channels, with a particular focus on CRM. You're an excellent storyteller and craftsperson who understands how brands connect with audiences across an integrated ecosystem. You hone your craft every day.

Responsibilities:

* Write copy that apply principles of brand voice, tone, clarity, storytelling, and audience engagement across formats and lengths

* Produce work for a range of online and offline media: video, print, digital, social, radio, experiential, and mobile

* Concept and write CRM solutions that are on brief, on brand, and data-driven, including:

- Engaging email campaigns, from custom creative to template-based executions

- Digital direct marketing messages such as SMS, push notifications, and dynamic banners

- Dynamic and personalized content based on data-driven insights

* Present work internally and to clients, defending creative solutions to other creatives, account leaders, and stakeholders

* Own projects from conception through completion, preparing flawless deliverables for handoff

* Thrive on interdisciplinary collaboration with copywriters, designers, project managers, strategists, and data/analysts

* Participate in new business pitches

* Take direction from the Creative Director while continuing to learn

Requirements:

* 4+ years of copywriting experience in an ad agency

* A polished portfolio showcasing both traditional advertising work and CRM/direct marketing solutions

* Comprehensive understanding of how brands connect with audiences across integrated ecosystems

* Self-motivated, proactive approach to creative problem-solving

* Experience with data-driven content creation and personalization strategies

* Excellent communication skills, both written and oral, with ability to communicate effectively with clients and internal teams

* Ability to work independently and as part of an interdisciplinary team

* Experience leading creative projects from start to finish