Strategist
 MRM McCann | |
 United States, New Jersey, Princeton | |
| 105 Carnegie Center (Show on map) | |
 Feb 21, 2026 | |
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About MRM: MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity- all to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We're committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives. MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
About the Role:
This role will report to Senior Strategist and work with account and creative teams to uncover brand and consumer insights that translate into strong marketing and communication strategy. S/he will have the ability to see the brand through the eyes of the consumer, understanding their wants and needs and identifying smart and innovative marketing opportunities through data analysis and research. The best candidate understands qualitative and quantitative research, with the ability to know the difference between data and insights, executions and ideas, and able to turn knowledge into actionable recommendations and inspiring creative briefs.
Responsibilities:
* Work closely with internal team to understand business challenges and identify strategic marketing needs and guide communications development
* Provide day to day support to the account team and proactively identify ways to move the business forward
* Implement data driven consumer insights and create strategic POVs
* Develop target audience insights and create personas through data analysis, secondary research and qualitative observations
* Facilitate a strong partnership with the creative team and provide valuable insight throughout the creative process
* Creative brief development, writing and presentation
* Collaborate with clients and partner agencies on key projects and initiatives
* Conduct communication audits and competitive assessments that influence the clients business and identify new marketing opportunities
* Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration
* Monitor cultural and social trends, their impact on consumers attitudes, behavior and perception
* Conduct ad hoc research and answer business insight questions through research design and planning
If you require accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below: a) Dedicated E-mail - MRMDetroitCareers@mrm.com b) US Mail - 360 W. Maple Birmingham, MI 48009 c) Dedicated Phone - 248-203-8000 | |