Specialist, Cobrand Program Marketing

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Specialist, Cobrand Program Marketing helps shape and grow the Macy's American Express Card program through strong cross-functional collaboration and strategic partnerships. This role drives loyalty and credit growth by developing and executing data-driven initiatives across the cardholder lifecycle, including acquisition, engagement, and retention. The Specialist builds partnerships, manages collaborative strategies, oversees creative innovation, and leads test-and-learn opportunities to enhance the program's impact, relevance, and value to customers.

What You Will Do

• Lead key cobrand direct mail and digital campaigns that strengthen loyalty and deepen cardholder relationships.
• Develop and launch innovative pilot programs that uncover new growth opportunities and optimize performance and customer experience.
• Partner with internal and external teams to ensure brand consistency, clear messaging, legal compliance, and effective customer communication.
• Serve as the primary connector across internal teams, external partners including Citi and American Express, and production vendors to align objectives and accelerate execution.
• Identify and execute creative initiatives, including experiential activations, that enhance customer value and support broader business objectives.
• Synthesize data and analytics into clear, compelling narratives that inform strategy, guide decision-making, and measure performance.
• Bring fresh ideas and stay informed on industry trends and best practices to ensure the Cobrand card program remains competitive and best-in-class.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Cobrand & Loyalty Marketing Expertise: Solid background in credit card and/or loyalty marketing, with a strong understanding of lifecycle strategies across acquisition, engagement, and retention.

Campaign Strategy & Execution: Ability to develop and execute integrated direct mail and digital marketing campaigns that drive loyalty, credit growth, and measurable performance outcomes.

Data Analysis & Business Case Development: Strong analytical skills with the ability to interpret performance data, develop business cases, and translate insights into clear, actionable strategies.

Test-and-Learn & Innovation Mindset: Experience designing and launching pilot programs, evaluating results, and scaling successful initiatives to optimize customer experience and program performance.

Cross-Functional & External Partnership Management: Proven ability to collaborate with internal stakeholders and external partners, including financial institutions and vendors, to align objectives and accelerate execution.

Strategic Communication & Executive Presence: Excellent written and verbal communication skills, with the ability to craft compelling narratives, present to senior leadership, and seamlessly shift between executive presentations and team collaboration.

Creative & Customer-Centric Thinking: Strong marketing acumen across digital and physical channels, with the ability to develop innovative, customer-focused initiatives that enhance brand value.

Project Management & Organizational Skills: Highly organized and detail-oriented, with the ability to manage multiple initiatives simultaneously in a fast-paced, deadline-driven environment.

Technical Proficiency: Strong working knowledge of Microsoft Office applications, including Word, Excel, and PowerPoint, to support analysis, reporting, and presentations.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 5-plus years of experience.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.