Senior Manager, Data Analytics - Content

Our Company

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We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Senior Manager, Business Intelligence, Content is a strategic leader responsible for driving predictive insight for content optimization across multiple business units. This role shapes a multi-year intelligence strategy that improves content utilization, marketplace liquidity, and readiness for emerging customer and AI model-training needs.

You will transform analytics into scalable, automated intelligence that informs content acquisition, monetization pathways, contributor performance, and portfolio-level investment. Partnering cross-functionally with product, engineering, finance, and content operations, you will translate complex data into actionable recommendations that influence prioritization and business model evolution.

This leader will also build and develop a high-performing analytics team, elevate organizational intelligence maturity, and accelerate real-time, data-driven decision support at scale.

• Own and evolve a portfolio-level intelligence framework that measures content value, utilization, and performance across multiple businesses, informing planning and investment.
• Assess content supply health across depth, fragmentation, contributor and geographic diversity, metadata, and coverage to drive sourcing priorities and readiness for emerging customer needs.
• Identify and prioritize strategic content gaps by analyzing search behavior, market signals, enterprise requirements, and generative prompt patterns, shaping acquisition and production roadmaps.
• Lead advanced analytics initiatives to optimize supply-side economics, including ranking efficacy, contributor yield, marketplace liquidity, and monetization pathways.
• Develop predictive and forecasting models that anticipate shifts in demand, creative trends, AI training requirements, and revenue contribution, guiding multi-year content strategies.
• Lead all aspects of building visualization dashboards, important metrics, and reporting frameworks that surface sourcing efficiency, contributor performance, and content economic value.
• Partner cross-functionally across product, engineering, content, finance, and enterprise teams to operationalize insights, evolve business models, and accelerate real-time predictive decisions.
• Lead, develop, and mentor a hard-working analytics team, strengthening talent capabilities, driving analytical rigor, and maturing organizational intelligence practices at scale.

• 10+ years of experience in Business Intelligence, Analytics, or Data Science within digital media, marketplaces, or eCommerce environments.
• Strong analytical and statistical skills with the ability to structure ambiguous business problems into measurable frameworks.
• Proficiency in SQL (or Hive), Python or R, ETL development, and cloud-based data platforms (e.g., Databricks).
• Proven experience building and operationalizing predictive models, forecasting systems, and segmentation frameworks.
• Experience with cloud-based data platforms (e.g., Databricks) and advanced statistical modeling, and designing executive-ready dashboards using Tableau or equivalent.
• Demonstrated ability to influence senior leadership through clear data storytelling and strategic recommendations.
• Experience leading data-informed transformation and multi-year, cross-business initiatives using emerging AI/ML capabilities.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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