Sr. Director, Marketing, Assessments

Job Description:

Location:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

The Sr. Director, Product Marketing of Marketing plays a pivotal role in driving revenue growth and market leadership by orchestrating strategy across product marketing, account-based marketing, sales enablement, brand development, and customer advocacy. This leader defines positioning, messaging, and go-to-market strategies that differentiate our offerings in competitive enterprise markets, while building the demand generation engine, digital experiences, and thought leadership programs that accelerate pipeline and support complex sales cycles.

Working at the intersection of product, sales, and customer success, the Marketing Director translates complex capabilities into compelling value propositions, equips sales teams to win, and cultivates partner and referral networks that expand market reach. This role owns the entire customer journey from acquisition through expansion, managing brand presence across digital and physical channels, orchestrating enterprise events, and building community engagement that drives retention and advocacy.

Ultimately, this leader will build and scale a high-performing marketing organization that delivers measurable revenue impact while establishing our brand as a trusted authority in the market.

Summary

You'll own the strategic vision and execution of marketing across product, revenue generation, and brand, translating complex capabilities into compelling value propositions that drive business growth. Working at the intersection of product, sales, and customer success, you'll build and lead a world-class team that creates market presence, accelerates pipeline, and delivers measurable revenue impact in enterprise markets.

Marketing Strategy & Leadership

* Own strategic vision for marketing, aligning with revenue goals and business objectives

* Drive overall go-to-market strategy and market positioning

* Define ideal customer profiles and target account criteria

* Own marketing budget and P&L accountability

* Partner with product leadership to inform roadmap decisions based on market insights, competitive intelligence, and customer feedback

* Establish data-driven decision-making frameworks across marketing organization

* Track performance metrics and KPIs, adapting plans to meet business targets

* Own marketing technology stack strategy and optimization

Product Marketing

* Own the strategic vision and execution of product marketing, translating complex product capabilities into compelling value propositions

* Develop positioning and messaging frameworks that differentiate offerings in competitive markets

* Lead major product launches from conception through execution, ensuring cross-functional alignment

* Develop pricing and packaging strategy in partnership with product and revenue teams

* Build customer proof points, case studies, and ROI frameworks for enterprise buyers

* Translate technical features into customer-centric benefits through deep understanding of buyer psychology and the product lifecycle

* Conduct market research and competitive analysis to identify opportunities and threats

* Create competitive battlecards and win/loss analysis programs

ABM & Revenue Marketing

* Oversee account-based marketing strategy for high-value enterprise targets

* Align with sales on account selection, penetration strategies, and buying committee engagement

* Drive pipeline creation and revenue attribution in partnership with sales

* Own marketing-sourced pipeline, velocity metrics, and customer acquisition cost (CAC)

* Orchestrate personalized campaigns across multiple stakeholders within target accounts

* Manage marketing funnel optimization from awareness to conversion

* Build account intelligence and intent data programs to prioritize outreach

* Develop marketing automation capability nurturing 25K+ prospect database

Enterprise Sales Enablement

* Create comprehensive sales enablement programs that equip teams to win in enterprise sales cycles

* Develop sales tools, playbooks, and training that accelerate deal velocity

* Build objection handling frameworks and competitive positioning for sales conversations

* Establish feedback loops with sales to continuously improve enablement effectiveness

* Create demo narratives and discovery question frameworks

* Develop sales content library and asset management system

Brand & Digital Experience

* Direct customer experiences across all digital channels (website, social media, paid media)

* Own website strategy, user experience, and conversion optimization

* Manage paid media campaigns generating 10K+ media leads annually

* Develop content marketing engine that educates market and builds authority

* Establish thought leadership through strategic content, events, and analyst relations

* Manage PR, analyst relations (Gartner, Forrester), and industry awards programs

* Create executive visibility programs (speaking, bylines, podcasts)

* Oversee content strategy, distribution, and influencer engagement programs

* Direct physical event experiences (such as ATD) that build brand presence

* Build brand equity and market presence that supports enterprise credibility

Customer Marketing & Advocacy

* Drive customer expansion marketing campaigns targeting existing customer base

* Build customer community engagement, user groups, and advocacy initiatives

* Develop customer reference programs, testimonials, and case study pipelines

* Create upsell/cross-sell marketing campaigns in partnership with Sales/CS

* Establish customer feedback loops that inform product and go-to-market strategy

Partner & Influencer Enablement

* Develop co-marketing campaigns and joint value propositions with strategic partners

* Cultivate influencer relationships and engagement programs to amplify brand reach

* Create partner portal, resources, and training materials

Key Skills & Qualifications

* Track record of building and scaling marketing in B2B SaaS environments

* Strong communication, strategic thinking, and analytical skills

* Deep understanding of marketing principles, buyer psychology, and the product lifecycle

* Experience with enterprise sales cycles and complex buying committees

* SaaS experience and ability to translate technical features into customer-centric benefits

* Experience with market research, competitive analysis, and data-driven decision-making

* Proficiency with marketing technology stack (CRM, MAP, ABM platforms, analytics)

* Understanding of SaaS metrics: CAC, LTV, payback period, pipeline coverage

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing-creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range: