AVP - Business Marketing

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The AVP, Business Marketing is a high-impact senior leadership role responsible for the strategic transformation and global consolidation of marketing functions into a unified growth engine for Verizon Business. This leader will orchestrate a reimagined Marketing Team structure that integrates Product Marketing, Integrated Marketing, Growth Marketing, and Content & Media Strategy to drive growth across all segments of Verizon Business globally. By synchronizing our overarching Marketing Strategy with high-velocity marketing campaigns, this AVP ensures brand resonance and measurable revenue and share growth on a global scale. This leadership position will also be responsible for International Field Marketing execution across our EMEA and APAC markets.

Leading a diverse team of 108 FTEs across the US and EMEA, this executive will champion AI Marketing Transformation and change management, and a sophisticated offshoring strategy to maximize marketing efficiency and operational agility. This role is central to scaling Demand Generation and optimizing the customer journey through data-driven, executive-level execution. By streamlining global operations and leveraging collective expertise, the AVP will position the organization as a world-class center of excellence, delivering exceptional impact on Verizon Business' revenue growth results.

Cross-functional collaboration with our Base Marketing, Events Marketing, and US Field Marketing and Enablement Teams, among other teams in Product & Marketing, is key to the success of this senior leader in our marketing mission to capture the hearts, minds, and wallets of our business customers.

What You'll Be Doing

As a key member of the leadership team, you will spearhead global segment marketing growth initiatives and orchestrate the deployment of resources across domestic and international segments. Your core objectives include:

• Developing and owning the annual marketing strategy and plan, including segmentation, market intelligence, and the prioritization of global thought leadership investments.

• Spearheading persona-based marketing strategies that target specific customer profiles in all segments of Verizon Business, which includes Small and Medium Business, Global Enterprise, and Public Sector.

• Driving a "marketing-led growth" culture that delivers critical insights for base campaigns and generates sales-qualified leads across our entire Verizon Business product portfolio, including wireless, wireline, and AI Connect.

• Orchestrating the end-to-end customer journey, building a world-class full-funnel experience that moves prospects from initial awareness to face-to-face engagements.

• Collaborating cross-functionally with Sales, Product, Finance, CMO and other Verizon international teams to streamline operations and support revenue-driving execution.

• Elevating brand awareness across all global geographies in partnership with CMO.

Team Responsibilities:

This new leader will oversee five key direct reports and their respective functions to ensure a cohesive global strategy:

• Product Marketing: Responsible for collaborating with product teams to ensure solutions are tailored for both domestic and international customers while developing strategic messaging that resonates with global audiences.

• Integrated Marketing, Strategy, Media & Content: Focused on developing and executing global marketing campaigns, including demand generation and omnichannel strategies. This team ensures brand consistency and oversees the creative execution of the annual plan.

• Growth Marketing: Accountable for the "growth marketing motion," including vertical marketing strategies, global marketing campaigns, and demand-generation initiatives. Identify and target key customer segments and develop personalized marketing campaigns.

• Marketing AI & Offshoring Change Manager: This position will focus on streamlining marketing operational processes and leveraging AI to improve efficiency between partner organizations like Revenue Technology and Marketing Strategy & Operations. This role will also help drive the build-out of our Marketing offshoring strategy in Verizon India.

• International Segment Marketing

• Field Marketing: Manage and support field marketing teams in EMEA. Develop marketing campaigns and events that target specific customer segments in these regions.

• Account-Based Marketing Program: Develop and execute account-based marketing programs for key international accounts. Identify and target key decision-makers at these accounts and develop personalized marketing campaigns.

• Product Enablement & Strategic Messaging: Collaborate with product teams to ensure that products are tailored to meet the needs of domestic and international customers. Develop and communicate strategic messaging that resonates with global audiences.

• Marketing Strategy: Develop and execute marketing strategies for international markets, accounting for cultural differences, regulatory requirements, and competitive landscapes.

What We're Looking For:

The ideal candidate is a strategic thinker and collaborative leader with a proven track record of driving business outcomes in a complex, global environment.

• Experience: 10+ years of marketing experience with significant direct management experience leading large, diverse teams across multiple time zones.

• Strategic Leadership: Proven ability to develop strategies for creating new customer markets through direct, indirect, digital, and ABM programs.

• Executive Presence: Exceptional skills in managing and influencing relationships at the senior executive level and the ability to engage all levels of management.

• Analytical Rigor: Ability to analyze segment-critical KPIs and translate data into proactive marketing strategies.

• Education: Bachelor's degree in Marketing or Business; a Master's degree or MBA is strongly preferred.

• Technical Savvy: A deep understanding of the enterprise technology landscape and the ability to foster innovation in marketing-led growth.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.